GMA’s Holy Week programming leads nationwide ratings | GMANetwork.com - Corporate - Articles

From inspirational dramas to true-to-life tales of sacrifice, GMA presented various Lenten specials and religious programs together with award-winning documentaries and movies in hopes of touching the hearts and lives of viewers.

GMA’s Holy Week programming leads nationwide ratings

April 10 2015



Viewers took to GMA as they sought meaningful programs during the Lenten Season.

From inspirational dramas to true-to-life tales of sacrifice, GMA presented various Lenten specials and religious programs together with award-winning documentaries and movies in hopes of touching the hearts and lives of viewers.

During the Holy Week, GMA-7 emerged as the preferred TV network among local channels as it reigned supreme in National Urban TV Audience Measurement (NUTAM), Urban Luzon and Mega Manila ratings.

According to overnight data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement, GMA ruled over its closest rival from March 30 to April 5 (Holy Monday to Easter Sunday) in NUTAM with an average household audience share of 37.2 percent against ABS-CBN’s 31.1 percent.

GMA also asserted its dominance across the viewer rich areas of Urban Luzon and Mega Manila for the entire Holy Week.

GMA recorded 40.9 percent in Urban Luzon versus ABS-CBN’s 27.1 percent; while in Mega Manila, GMA scored 42.9 percent, higher than ABS-CBN’s 23.9 percent.

The Kapuso Network registered an even bigger margin over ABS-CBN from April 2 to 5 (Maundy Thursday to Easter Sunday).

In NUTAM, GMA recorded 38.6 percent, registering a commanding 10.4 lead over ABS-CBN’s 28.2 percent.

GMA similarly won in Urban Luzon and Mega Manila as it posted 42 percent and 43.6 percent, respectively while ABS-CBN trailed behind with only 24.7 percent and 21.7 percent.

More entries from GMA also figured in the lists of top-rating shows (including specials) in NUTAM, Urban Luzon and Mega Manila with the Holy Week special, The Ten Commandments, grabbing the top spot across all areas.

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