GMA Network and SM Lifestyle Entertainment, Inc. strengthen brand alliance | GMANetwork.com - Corporate - Articles

The expanded partnership opens new doors for the two companies as it provides GMA access to properties under SMLEI.

GMA Network and SM Lifestyle Entertainment, Inc. strengthen brand alliance


GMA Network and SM Lifestyle Entertainment, Inc. (SMLEI) renewed their long-standing brand alliance through a contract signing held last November 16 at the GMA Network Center. 
 
The expanded partnership opens new doors for the two companies as it provides GMA access to properties under SMLEI, including its various lifestyle and entertainment venues. As in previous years, SMLEI will also continue to utilize GMA’s cinematic rendition of the Philippine National Anthem in all its cinemas nationwide.
 
Present at the contract signing were (from left to right) GMA First Vice President for Program Support Regie C. Bautista, GMA EVP and CFO Felipe S. Yalong, GMA President and COO Gilberto R. Duavit, Jr., SMLEI President Edgar C. Tejerero, and SMLEI AVP for Corporate Marketing Marianne D. Canteras.