June 02 2017
Leading broadcast company GMA Network, Inc. continued to be the most watched TV network in the country according to the latest data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.
From May 1 to 31 (with May 21 to 31 based on overnight data), the Kapuso Network posted a solid ratings performance in National Urban Television Audience Measurement (NUTAM) leading across all time blocks and reaching an average total day people audience share of 42.5 percent; beating ABS-CBN’s 36.7percent.
GMA also sustained its dominance in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country, garnering 49.8 percent versus ABS-CBN’s 30.5 percent.
Kapuso programs, likewise ruled the list of top-rating programs in NUTAM with seven out of the top 10 shows coming from GMA.
The recently concluded hit telefantasya Encantadia once more clinched the top spot. Joining the list are new primetime launches Mulawin vs. Ravena and My Love from the Star, as well as consistent top-raters Kapuso Mo, Jessica Soho, Destined to be Yours, Magpakailanman, and 24 Oras.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2016, Nielsen TV Audience Measurement increased its client pool to a total of 36 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers and 17 media agencies.