March 01 2018
Leading broadcast company GMA Network and the Metropolitan Manila Development Authority (MMDA) have renewed their partnership in providing the public up-to-date traffic reports after they signed a Memorandum of Agreement (MOA) on February 28.
GMA Chairman and CEO Felipe L. Gozon and GMA President and COO Gilberto R. Duavit, Jr. signed for the Network, while former General and now MMDA Chairman Danilo Lim signed on behalf of the government agency.
The agreement will enable GMA Network to air live video of traffic choke points as well as ongoing news incidents such as accident scenes, flooding, fires, and public events such as parades and celebrity convoys.
Although GMA has been in constant coordination with the MMDA for all its traffic reports, Atty. Gozon still underscored the importance of the said agreement. “Dati na nating ginagawa ‘yan. Pero ngayon ay formal agreement na. Meron tayong facility para ipahayag sa publiko kung ano-anong mga kalsada ang dapat nilang i-avoid at certain times of the day. Napakalaking serbisyo ‘yan sa publikong nata-trapik,” he said, adding that the country’s current traffic situation has been gravely affecting the government and economy. “I was surprised when I learned that we lose P3.5 billion a day. I hope we will be able to help ease the traffic somewhat by informing the public which avenues or streets they should avoid at certain times of the day by informing them thru MMDA.”
MMDA Chairman Lim, on the other hand, said that the partnership will enable MMDA to better do their job. “Napakahalaga ng agreement na ito. Makakatulong ito nang malaki sa pagganap namin sa aming tungkulin. Ang commitment ng MMDA rito ay we will make available to GMA 7 lahat ng materyales namin on a non-exclusive basis. [Ito ‘yung] mga information tungkol sa trapiko, tungkol sa mga baha, tungkol sa mga aksidente at anumang sitwasyon na dapat malaman ng publiko.”
Gozon added that the agreement would also benefit those who are tuned in to DZBB while on the road. “Habang nangyayari, sinasabi sa radio at saka yung motorista nakikinig sa radio 'yan eh.”
GMA will also be able to stream the same video content over the Internet on its web portal and its Facebook Live platform, so users can see the same on their mobile devices while traveling. The MMDA operates nearly 300 CCTV cameras, many of which are in high definition, in key locations all over the National Capital Region.
GMA's new MOA with the MMDA is a renewal of an agreement that was first forged in 2012.