GMA wins Gold, Silver and Bronze at the 2015 Loyalty and Engagement Awards, the only Philippine TV Network to win in the international marketing competition held at the Shangri-La Hotel in Singapore last August 13.

 

GMA, through its marketing arm GMA Marketing and Productions, Inc. received the Gold Award in the Best Engagement Strategy for a Female Audience category for the Del Monte Kitchenomics Branded Content and Mobile App.

 

The multi-awarded app makes recipes instantly accessible to viewers of Del Monte Kitchenomics, a five-minute cooking show and established Filipino culinary club which has been providing Filipino moms with recipes in quick and easy steps for over three decades. By scanning any Del Monte logo, users were able to download the recipes featured in the program. The app later developed an online meal planner which helped users keep track of their recipes.

 

GMA also won a Silver Award in the Best Engagement Strategy by a Media Owner category for its longest-running proof-of-purchase promo Kapuso Milyonaryo. Now spanning seven seasons, the Kapuso Milyonaryo promo has successfully turned Filipinos’ dreams into reality producing 74 lucky Kapuso millionaires to date. Kapuso Milyonaryo also comes with a mobile app that gives users more chances of winning cash prizes. This is the 6th award the campaign has received.

 

GMA’s Share the Love Station ID won for the Network a Bronze Award in the Best Use of CSR category. This one-of-a-kind station ID featured veteran broadcaster and GMA Kapuso Foundation EVP and COO Mel C. Tiangco and some of the network’s biggest stars as they gave displaced Yolanda victims of Tacloban an early Christmas gift. Turning a year of loss into a year of hope, “Share the Love” showed how the support from donors all over the world helped give the residents a new lease on life, beginning with a place to call home – the Kapuso Village Tacloban. GMA was the first to provide permanent housing for the survivors awarding 49 out 403 newly built homes. (As of May 14, 2015, all 403 houses have been turned over to Yolanda survivors.)

 

The Loyalty and Engagement Awards is the first of its kind to recognise marketing works in three key areas – loyalty, engagement and relationship marketing. It is open to the whole of Asia Pacific, including South Asia, Southeast Asia and ANZ regions for entries coming from private and public companies, as well as NGOs. 

 

The entries came from over 80 client organizations and shortlisted across 26 categories.