GMA Network, Inc. (GMA) reaped the harvest of its hard work anew as it brought home six EMMAs (Excellence in Multi-Cultural Marketing Awards) at the 26th National Association for Multi-Ethnicity in Communications (NAMIC) conference last September 11 to 12 at the Hilton New York in Manhattan.
GMA - through its international unit that distributes GMA Pinoy TV, GMA Life TV and GMA News TV abroad - has been recognized by NAMIC almost every year since the launch of GMA Pinoy TV in 2005.
This year, however, is a special one for the Kapuso Network after emerging as one of the most awarded companies in the prestigious competition. The awards also remarkably honor several techniques in GMA's wide-ranging approach in reaching existing and potential subscribers.
CableFax Magazine, a respected US pay-TV industry publication, took note of this in its September 2012 issue saying that "GMA... took home a number of wins across content categories."
GMA won first place for its "Support Manny Pacquiao" online marketing campaign (Digital category) and for its international magazine "Kapuso Abroad" (Grassroots category). Meanwhile, Eat Bulaga's San Francisco show sponsored by GMA Pinoy TV came in second in the Experiential Marketing category.
GMA won third place for its participation in the TOFA (The Outstanding Filipino Americans) Awards under the Diversity Awareness category, its eco-friendly green bags under the Premium category, and its one-minute free advertising “Pinoy Inbox” under the Television category.
"These awards are a testament of our efforts to continuously innovate and become more relevant in today's highly-competitive and fast-evolving pay-TV landscape," said GMA International Vice President and Head of Operations, Joseph T. Francia. "We offer our victory to our subscribers, who have consistently supported us over the last seven years."
NAMIC President and CEO Nicole Turne-Lee extended her congratulations to GMA for its harvest of awards and expressed her desire for the Filipino-American market segment to have even more representation in future projects of NAMIC.
NAMIC is an international organization that recognizes superior multicultural marketing practices in the cable industry. Established as non-profit trade organization in 1980, it has over 2,700 professionals from a network of 16 chapters worldwide.
GMA's international unit oversees the distribution overseas of flagship channel GMA Pinoy TV, as well as GMA Life TV, GMA News TV International, DZBB and DWLS. At present, the channels reach over 2 million viewers on various pay-TV platforms in 90 countries worldwide.
May 05, 2013
Mga Kapuso sa Middle East, get the chance to come home to the Philippines for free on Cebu Pacific Air’s maiden Dubai-Manila flight, by simply posting answers on the official Cebu Pacific Air Facebook page!