GMA Pinoy TV wins three top awards in US marketing tilt

NEW YORK, NY — GMA Network, the most internationally-awarded broadcast company in the country, joins big names in the global media and entertainment industry after its global arm GMA International (GMAI) brought home three top awards from the 2017 National Association for Multi-Ethnicity in Communications (NAMIC) Excellence in Multicultural Marketing Awards (EMMA) in New York.

The EMMA honors marketing efforts that are excellently designed for culturally diverse audiences and customers among North America. The prestigious award-giving body held its awarding ceremonies at the Marriot Marquis in New York on September 26.

Winning 1st place the Television category is the Becoming Pinoy: Sameera Aguilar episode. The special short-form content featured a Filipino mother living in Dubai, who made sure to pass on to her half-Pinoy/half-Emirati children Filipino culture and traditions despite being born and raised in a foreign land. “Becoming Pinoy” aired worldwide via GMA Pinoy TV.

GMA likewise reigned supreme in the Social Media category, winning 1st place for the Social Media Take-Over: Alden Richards online event. The Pambansang Bae brought online users from all over the world with him during his Singapore adventure through GMAI’s Facebook, Twitter, and Instagram pages.  Exclusive content and live videos reached almost 2 million people and yielded more than 300,000 worth of engagements. Alden has amassed a huge and devoted following worldwide as one-half of the phenomenal Filipino love team, “AlDub”.

In the Diversity Awareness category, GMA bagged 1st place for its Becoming Pinoy: Reggie Lee entry, an episode of a series of short-form content on GMA Pinoy TV that profiles Filipinos born and raised in different cultures and those of mixed ancestry.    

GMAI’s First Vice President and Head of Operations Mr. Joseph Francia expressed pride at securing an EMMA not just for the Network but also for the global Filipinos. “We at GMAI are grateful to be among some of the most well-known brands in the global media and entertainment industry to be recognized with EMMAs this year,” said Mr. Francia. “Viewing habits are changing and we are challenged every day to reach and engage our various audiences through relevant and resonant messaging on television, social media, and other outlets. These awards validate the efforts of our teams and partners in Manila and other territories where GMA programming is enjoyed. We share these awards with all our faithful subscribers of GMA Pinoy TV, GMA Life TV and GMA News TV International around the world,” he added.

Once again, GMA is among EMMA’s illustrious winners’ circle, which includes key players in the global media and entertainment industry such as Comcast, Bell Canada, VH1, and NBCUniversal Hispanic Group.

“It has always been our objective to include affinity-building content in our programming, but beyond this, we are making specific efforts to advocate building stronger ties between 2nd and 3rd generation Filipinos abroad and their homeland, and the values we stand for. This recognition from NAMIC inspires us to continue producing market-relevant and compelling stories for our subscribers.” said GMAI’s Assistant Vice President and Head of Programming, Ms. Cheri Domingo.

The EMMA is an annual competition organized by NAMIC, the premier organization that educates, advocates and empowers for multi-ethnic diversity in communications industry worldwide. Since GMA Pinoy TV's launch in 2005, it has consistently earned recognition from this award-giving body.