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Renowned videographer Jason Magbanua schools us on the history of same-day edit videos
Triggered by a hater of same-day edit wedding videos, renowned videographer and celebrity favorite Jason Magbanua on Twitter treated everybody to a history lesson of an easily hated art form that has transformed an entire industry.
“A bit of perspective.15 years ago, weddings were at the bottom rung of video production,” Magbanua begun, adding wedding videographers were the “stereotypical manong in jeans and polo with a big ass camera and glaring light.”
They weren’t respected, Magbanua said, because back then, there was zero artistry to it. Wedding videos were simply an add-on to the photographs.
He then enumerated a number of tricks of the wedding video trade that will have you rolling in laughter and hashtagging things as #klasek:
It was always IKAW by Sharon Cuneta, or Silhouette by Kenny G. Basil Valdez. Enya.
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
Gahd!
Remember the Wonder Woman shot? Linda Carter hindi Gail Gadot besh. Iikot kung bride naka robe - pag turn naka gown na!
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
Yung mukha mo ilalagay sa baso o kaya sa kandila. Naka superimpose.
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
Hindi uso cuts nun. Zoom in lang at zoom out. That was the marketing ploy of camcorders then bajillion zoom 999xxx!
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
Format was VHS. It was a 2hour long format. Para masulit, 2 hours din and wedding video.
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
Meron pang kuha sa kalsada yan. Magmula hotel papuntang church.
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
And last shot DO NOT DISTURB sign, naka hang sa door ng hotel room. Yan ang mga tropes nun.
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
He’d been in the industry since 1999 and was struggling with about 8-10 gigs a year. Currently, you would be lucky to even book a date with him, because in 2003, things changed.
“There was this bride, her name was Michelle, and she asked me if I could edit the preps and church footage and show it at the reception so the guests can watch something. I didn’t have a laptop but I said yes anyway,” he narrates.
He did the backbreaking work, rushing home from the church to edit the tapes — using Premiere if anybody remembers that — and then he took a cab back to Makati Shangri-La and played it back.
BOOM - 800 collective jaws dropped. Pwede pala yun?!? Everybody was astounded. (kahit euro slow, Nearness of You - Norah Jones)
— JSNMGBNSZN (@jasonmagbanua) July 20, 2017
“It was then I realized that this is the way that people will find out that wedding videos can be beautiful. It can be moving, artistic, cinematic, arresting, emotional!”
Is it safe to say it was then everybody else realized the same?
You can read the entire thread here, but given how nippy today is, how about warming your cold hearts by watching a couple of trailers of Jason Magbanua wedding SDEs below?
A post shared by Jason Magbanua (@jasonmagbanua) on
— LA/KVD, GMA News
