Animals wear human skin, hair in PETA's anti-animal cruelty video

What if animals turned the tables on humans, and displayed garments made of human skin and hair on the runway?

 

The scenario is featured in a video by the People for the Ethical Treatment of Animals (PETA), in time for New York Fashion Week.

 

"Every year, humans kill millions of animals for frivolous fashion. But what if the tables were turned? In the fashion world depicted in our provocative new video (donated by Ogilvy & Mather, the world's top ad agency), the statuesque models are foxes—and their grisly outfits include a coat made from dozens of human arms," PETA said of its video titled "Runway Reversal".

 

But in reality, it said foxes are kept in fur farms with cages "so small that they go insane."

 

Snakes, on the other hand, are skinned alive while nailed to trees, it said.

 

Those animals whose skins are used in leather goods have to endure “factory farming, including extreme crowding and confinement, deprivation, castration, branding, tail-docking, and dehorning—all without painkillers,” PETA said.

 

Even the feathers of geese are violently plucked for use in down-filled products, it said.

 

"Before buying real skins, please put yourself in the place of animals. Pledge never to wear fur, leather, down, wool, or exotic skins," it added.

 

Targeting young Chinese consumers

 

A separate article on Mashable quoted PETA spokesperson Shakira Croce as saying the spot, created by the Beijing office of ad agency Ogilvy & Mather, targets young Chinese consumers.

 

"China (is) our number-one target for its lack of animal-protection penalties," she told Mashable via e-mail.

 

"For obvious political reasons, protest is pointless in China, so ... (we) created this slick short to provoke debate among young consumers without targeting a specific brand and drawing the ire of trade officials," she added. —KG, GMA News