<div> <strong>(UPDATED 3:02 p.m. October 3)</strong> The phenomenal AlDub love team has boosted not just ratings and social media influence of Eat Bulaga, but has also been a boon for a fastfood chain that has tapped them as ambassadors.</div><div> </div><div> In a tweet on Thursday, quoting Margot Torres, Adobo Magazine cited how McDonald's sales expanded by more than 470 percent when the company released its #ALDUBkoto TV commercial. </div><div> </div><div> <blockquote class="twitter-tweet" lang="en"> <p dir="ltr" lang="en"> Margot Torres: When <a href="https://twitter.com/McDo_PH">@McDo_PH</a> released the <a href="https://twitter.com/hashtag/ALDUBkoto?src=hash">#ALDUBkoto</a> TVC, the brand's sales grew more than 470% <a href="https://twitter.com/hashtag/ALDUB11thWeeksary?src=hash">#ALDUB11thWeeksary</a> <a href="https://twitter.com/hashtag/adoboMasterclass?src=hash">#adoboMasterclass</a></p> — adobo magazine (@adobomagazine) <a href="https://twitter.com/adobomagazine/status/649476066352873472">October 1, 2015</a></blockquote> <br /> Torres, vice president for Marketing Communications at Golden Arches Development Corporation, said that the figure was "accurate but not clearly explained." <br /> <br /> In an email to GMA News Online, she clarified the basis for the 470 percent figure.<br /> <br /> "Our growth is measured based on same store sales and transactions," she wrote.<br /> <br /> "If we use the period when we sold Minions (which was a good month) as a base index of 100 and compare the same store transactions growth figure with the period 3 weeks after we launched our chicken fillet a la king and the aldub campaign, the figure is 470 vs base index.<br /> <br /> "This is a nationwide number."</div><div> </div><div> Golden Arches is the franchise holder of McDonald's in the Philippines.</div><div> </div><div> "Needless to say, the launch of our Chicken Fillet a la King product with the AlDub campaign has positively impacted our business, and sales for Chicken Fillet a la King have well exceeded its target," Torres said.</div><div> </div><div> However, she declined to give the peso equivalent of McDonald's sales in relation to the #AlDubkoto TV ad. "I cannot share peso sales."</div><div> </div><div> <iframe align="left" allowfullscreen="" frameborder="0" height="315" scrolling="no" src="https://www.youtube.com/embed/0wE0yTNui44" width="640"></iframe></div><div> </div><div> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> The product was launched in stores on September 7. The TV ad aired on September 11.</div><div> </div><div> "Within 24 hours of posting, the TVC (TV commercial) was viewed more than 1.5 million times on our Facebook page," Torres noted. </div><div> </div><div> Regarding future plans in relation to AlDub, she said, "We will continue to support AlDub as our newest brand ambassadors." </div><div> </div><div> The love team of Maine Mendoza and Alden Richards is featured on Monday to Saturday on the noontime variety show Eat Bulaga's KalyeSerye segment on GMA 7. <strong>– VS/JST, GMA News </strong></div><div> </div>
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