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TOTAL SPENDING REACH P3.551B

VP Binay leads TV ad spend in Jan.-Nov. 2015 – Nielsen


 


Among candidates gunning for the presidency in the May elections, Vice President Jejomar Binay has spent the most in television advertising, according to a a report by Nielsen Philippines.

The Nielsen Advertising Information Service (AIS) showed that Binay spent P595,712,579 in January to November 2015.

He was followed by fellow presidential aspirant Senator Grace Poe who spent P448,165,555 on TV ads. Former Interior Secretary Mar Roxas came in third with P424,869,740, with Davao City Mayor Rody Duterte spending P115,423,468.

Senator Miriam Defensor-Santiago is not on the Nielsen  list.

 


The four presidential hopefuls spent a total of P1,584,171,342, according to Neilsen.

Meanwhile, among the vice presidential candidates on the list, Senator Alan Peter Cayetano spent P398,287,695.

He was followed by Senator Bongbong Marcos with P103,428,819 and Camarines Sur Representative Leni Robredo with P91,602,241. Senator Chiz Escudero spent the least with P30,000.

The four vice presidential hopefuls spent P593,348,755 for TV commercials in the first 11 months of 2015.

Aside from their solo ads, the tandem of Liberal Party's Roxas and Robredo also spent P49,468,063. Senator Gringo Honasan also bought joint advertising with Binay worth P43,579,752.

Other big spenders on Nielsen list were the following senatorial bets:

  1. Martin Romualdez - P310,763,433
  2. Win Gatchalian - P166,952,335
  3. Mark Villar - P165,341,760
  4. Francis Tolentino - P144,111,505 
  5. Isko Moreno - P89,758,439
  6. Ping Lacson - P86,341,006
  7. Leila de Lima - P54,498,875

The total spending of all the candidates on the list reached P3,551,572,963.

The numbers are based on published network ratecards, which covered 28 TV stations, 110 radio stations, 25 newspapers, and 50 magazines in Metro Manila only, Nielsen said.

"The AIS is the industry currency for advertising expenditure in the Philippines. It provides TV, Radio and Print monitoring reports which enable subscribers to analyze advertising strategies and track ad campaigns vis-à-vis what was planned," according to Nielsen.   —Trisha Macas/VS/JST, GMA News

 

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