BPI nets Digital Filipino award for Top PHL Banking Webite

The Bank of the Philippine Islands (BPI) won accolades at the recent 5th Digital Filipino and Search Profile Index Web Awards for virtual banking features implemented in its web portal.

 

BPI touts its website, www.bpiexpressonline.com, as a pioneering local web portal for electronic banking, allowing customers to make various transactions online.

 

"(The website) has gained popularity and increasing loyalty among virtual bankers for facilitating fund transfers, foreign currency exchange, prepaid card and phone reloading, and bills payment to over 300 merchants like Meralco, Manila Water, Globe, Sky Cable, PLDT, Philippine Red Cross and Ateneo de Manila University," BPI said.

 

It added that the site has unique features such as the ability to schedule funds transfer and bill payments, which is useful for funding and paying recurring obligations, and online subscription and redemption of investment funds.

 

Also, the site can allow online portfolio viewing and management of one's deposit accounts, investments, credit cards and loans.

 

BPI cited DigitalFilipino.com, an independent community of e-commerce professionals and enthusiasts who promote best e-commerce practices in the country, as saying bpiexpressonline.com was particularly cited for the significant growth of its online customers, breadth of product offerings, design and functionality.

 

It added the award's stringent evaluation includes search-engine and social media visibility, website traffic and stickiness, as well as technical performance. 

 

“The BPI website was designed and continues to evolve to make banking easy for our customers. With bpiexpressonline.com, clients can bank from home or from the office at any time of the day. They can manage their accounts easily and conveniently so they have more time to spend on other important matters,” said BPI Senior Manager Anj Mirasol.   

 

Since its launch in 1999, bpiexpressonline.com has won several awards, including a citation by Global Finance magazine in 2011 for Best Consumer Internet Bank. 

 

BPI was among 30 awardees in various categories representing the most visited websites in the country feted at the 5th Digital Filipino and Search Profile Index Web Awards held at the Peninsula Manila Hotel in Makati City on February 24.

 

Among the other winners were: Inquirer.net for print news, Pep.ph for entertainment, Census.gov.ph for government, and Globe.com.ph for telecommunications.  — TJD, GMA News