'Grow Up, Not Old' Says Kickers

There was once a time where monkey bars, slides and ice cream towers were supreme; a time where the world seemed like a vast playground, unlike the complex arena that it becomes as one grows older. Nevertheless, freedom is the universe’s gift to mankind and there are in fact no laws restricting sudden impulses to swing up a tree and take a break from the seriousness every now and then.

 

Being tagged as the fun footwear brand, Kickers aims to encourage enjoyment and positivity in life. In its new Autumn-Winter 2011 campaign, “Grow Up, Not Old”, Kickers believes that an increase in the age does not instantly mean forgetting the neon socks, lollipops and crazy air guitars. The campaign is all about slaphappy activities and keeping the silly ole self while the clock is operating.

 

Along with its latest campaign is a variety of new casual footwear to match the carefree lifestyle Kickers is promoting. The new Autumn-Winter 2011 collection features boots, flats and moccasins in colors reminiscent of fallen leaves, fire, barks and rich deep seas. Kickers shoes are the perfect partner for a visit at a nearby ice cream shop, a kite-flying at the park or a rock and roll afternoon at a neighbor’s house.

 

Kickers remains true to its 70’s roots–free, strong, optimistic, natural and imaginative. For more than a decade in the Philippines, it has been known for its well-rounded products–stylish, comfortable and durable. Each style is up to date and owns intelligent features that allow maximum comfort for the feet and the wearer.

 

Kickers is exclusively distributed by the Primer Group of Companies and available at Kickers store: SM Megamall and SM The Block; Res/Toe/Run; Bratpack; Olympic Village Robinson’s Pioneer; Robinson’s Department Store Ermita; Rustan’s Department Stores Alabang and Tower; Landmark Department Stores Makati and Trinoma; SM Department Stores nationwide. Press release from Kickers