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'It's more fun in the Philippines' launched at ASEAN Tourism Forum

January 14, 2012 9:11pm
The “It’s More Fun in the Philippines” campaign of the Department of Tourism (DOT) debuted at the ASEAN Tourism Forum (ATF) in Manado, Indonesia on Friday.

“ATF 2012 is a perfect platform to introduce to some 1,600 international delegates composed of buyers and sellers,” gathered at the  Sultanraja Hotel, Tourism Secretary Ramon R. Jimenez, Jr. said in statement.

Among the officials at the DOT presentation were North Sulawesi Governor Sinyo Harry Sarundajang, Philippine Ambassador to Indonesia Maria Rosario Claudio Aguinaldo  and Consul General Jose Burgos. 

“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” Secretary Jimenez said.

The tourism campaign and its slogans for international and local travellers was first launched on January 6.

“Catching like wild fire, netizens flooded the web with creative ways to interpret the line through do-it-yourself-memes which could likely land on shirts, billboards, stickers and other collaterals,” the DOT noted. — ELR, GMA News
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