Roxy introduces Filipina finalists of 'Let the Sea Set You Free' contest
From February 23 to June 19, 2012, Roxy launched a global social media contest called Let the Sea Set You Free as a way to celebrate happiness, excitement, and adventure among girls from all over the world.
Divided into two equally special divisions, the global contest and the Southeast Asia contest, Roxy’s Let the Sea Set You Free was well received by netizens from all over the world. In the Philippines five deserving young ladies were chosen from 71 entries.
Having submitted creative video entries answering “What makes you a Roxy girl?”, Andrea Vega, Brei Cabreira, Patricia Mortel, Paula Felice Rosales, and Zoe Lim were chosen by the Roxy Philippines team as the young finalists for the event. Meanwhile, another exceptional young Filipina who joined the contest, Agatha Henry, qualified as one of the 75 global finalists of Let the Sea Set You Free.
Roxy Philippines presented a fun event featuring these five young ladies last July 5 at the Roxy Store in Robinsons Place Ermita,
The winner of the Southeast Asian-Philippines leg of Roxy’s Let the Sea Set You Free contest will receive a wide range of awesome prizes starting with a trip to Bali, Indonesia for a 4-Day Roxy Adventure along with the other winners of the Southeast Asian leg; outfits courtesy of Roxy, surfing lessons from the Quiksilver Surf School, free accommodations at one of Bali’s beautiful spa and health retreats, US$500 spending money, a boat cruise to the beautiful Nusa Lembongin Island, and a day trip to Bali’s beautiful temples and cultural land marks. How cool is that?
The four-month global campaign had three winners – Katie McLean from Sta. Barbara, CA, Emilie Layla Lovaine from Wales, UK, and Madison Setiawan from Bali, Indonesia. The three winners will be attending the Roxy Pro Biarritz, a major surfing contest and beach festival in France which is happening on July 10 to 14, 2012, be outfitted in head-to-toe Roxy gear, get to know the Roxy design team, and be the face and voice of Roxy for the brand’s video segments. All three winners will also each receive $5,000 and the chance to go surfing with world-class Roxy athletes and learn to surf the best waves in the world.
Even though participants of the contest came from different countries and backgrounds, each they still all share a love for fashion, the arts, and of course, the water, fully embracing what a Roxy girl should be.
Roxy received a total of about 5,000 video and photo submissions from 80+ countries.
Aside from the five finalists, the recent Roxy event also served as a culminating activity of the brand’s partnership with three local fashion bloggers namely, Vern Enciso , Kryz Uy, and Lissa Kahayon. Each of the three bloggers had the chance to design their own window displays, which were showcased in the Roxy store in Robinson’s Ermita.
Roxy merchandise are available at Roxy in Robinsons Place Ermita, SM Davao the Quiksilver stores in Nuvali, SM City Cebu, Abreeza, SM Annex, Alabang Town Center, Harbor Point Subic, R.O.X. stores in Bonifacio High Street, Marquee Mall Pampanga, Ayala Cebu, and Camp John Hay, selected Bratpack stores, selected Res Toe Run stores, selected The Travel Club stores, Urban Athletics Greenbelt 3, Stokedinc., Royal Sporting House Ermita, Rustan’s Shangri-La, Toby's Sports Mall of Asia and Shangri-La, NAIA Terminal 3, and Chimes Mall Davao.
For more information about ROXY and the Let The Sea Set You Free contest, visit the website or Facebook page.
Press release and photo from the Primer Group of Companies
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