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Hand in hand, holding up half the sky: 'Great Women' at Yuchengco Museum


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Portraits of Filipinas by Canadian Luke Myers
 
Trace the patterns on the soft fabric, imagining the rough hands that wove the threads into this cloth you now hold. Look into the eyes of the girl whose hands danced on the loom. The fabric is a story, in which you have a part to play. One can only imagine these countless stories, the lives of these bright-eyed girls and wise grandmothers, their gazes captured in selected photographs by Luke Myers, on display as part of the Great Women exhibit at the Yuchengco Museum. "When I look at a person, I almost always focus on the eyes first, and this is what I also do when I take my photographs. The eyes help tell the person's story, and capture the subject's truest emotions. While they say 'a picture is worth a thousand words,' may I add that a portrait is worth a million," says Luke Myers, who captures ordinary womenfolk of all ages living all over the Philippines in his series "Women of the Archipelago." Myers is a career civil servant with the Canadian International Development Agency (CIDA), which provided funds to educate women micro-entrepreneurs in the areas of product development and design. Women micro-entrepreneurs are the focus of the Great Women exhibit, along with their products, which include gourmet vinegar, dried vegetable noodles, crab paste, peanut butter, tilapia chips, hotel slippers, bags, shoes, and clothes.
Gourmet vinegar from Naga, Camarines Sur
 
"Women are the major producers and consumers. They actually move the world, maybe even more than men do, economically speaking," said ECHOsi Foundation, noting that women are responsible for work on 70 percent of agricultural land and also control 70 percent of the spending money that moves the local and the global economy. "It is said that women hold up half the sky. Can you imagine if all women held hands to lift the sky higher?" the foundation said. For many of these women micro-entrepreneurs, these products are the key to their family's survival. For Ronavelle Amen, peanut butter was the source of their daily income, as well as what enabled her and her brother to go to school. "Nagtapos pa po ako ng pagaaral, nagtrabaho din po ako. Pagkatapos noon, sinimulan ko na din ang paghawak ng negosyo na ito kasi po si Nanay tumatanda na," said Amen, who now sells peanut butter under the Great Women Brand, a marketing and branding platform whose objective is to help community-based products gain access to more markets. "It begins with each woman's dream of livelihood sustainability to support family, and open themselves to learn and work to make their products and enterprises better and walk the journey of an entrepreneur," said ECHOsi Foundation, the non-profit development arm of the women-led ECHOstore Sustainable Lifestyle retail brand and social enterprise. Arida Esmael, a weaver from Davao, shares that they were able to improve their product and widen their market by attending design clinics organized by the foundation. "Although matagal na kaming gumagawa niyan, wala pa yung 'ay mali yan o tama yan.' Natuto ako na kailangan pala namin iimprove yung gawa namin," Esmael said in a video on view at the exhibit. She shared that the weavers used to produce only after an order was placed, and there was little quality control.
Embroidered fabric designed by Lulu Tan Gan
 
The Great Women Brand helps women micro-entrepreneurs through a four-level process, beginning with product assessment. This is followed by product development, during which the women participate in discussions on market differences elevating production standards, setting costs and pricing, as well as the need for certification. "Pinuntahan ko yung mga weaver, inano ko talaga sa kanila, ipinarating ko na yung gawa natin kailangan pala, ganun, kailangan pagandahin pa natin, pakinisin natin," said Esmael, adding that they now produce a steady supply. The third step is identifying the products that are ready to go to market, and the fourth step is bringing in professional designers, food producers, exporters, and retail merchandisers who create new products under their own labels, aligned with the foundation. "The program tries to help bring women at the bottom of the pyramid all the way up. It isn't just about teaching, but handholding the women micro entrepreneurs through design, production capacity, financial literacy, and microfinance opportunities, until the products get to the market for testing and some form of sustainability can then be achieved," said ECHOsi Foundation.
Purse designed by Zarah Juan
 
The products displayed at the exhibit include jars of Katmon jelly from Nakar, Quezon; sugar coated peanuts from Pavia, Iloilol; cushions designed by Tes Pasola; embroidered fabric by Lulu Tan Gan; bags by Rambie Lim with Maco Custodio; and purses designed by Zarah Juan. — BM, GMA News "Great Women" is on exhibit at the Yuchengco Museum from March 19 to April 6, 2013.