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'Unselfie' for Yolanda victims among new US envoy to PHL's first acts

November 23, 2013 9:05am

An "unselfie" for victims of Super Typhoon Yolanda (Haiyan) was one of the first official acts of new US ambassador to the Philippines Philip Goldberg.

Goldberg on Friday evening (Manila time) posted a photo of himself covering his face with a piece of paper showing the web address of the US Embassy's disaster assistance program.
Goldberg earlier said he would help the victims of Yolanda, which tore through the Visayas and Southern Luzon last Nov. 8 and left more than 5,000 dead.

The unselfie was an idea of an ad agency trying to mobilize support for Yolanda victims by having people post an unselfie – a photo of themselves holding a piece of paper seeking support.

"Called #Unselfie, the idea simply calls on people to write a simple donation call to action such assupportunicef.org/Philippines or redcross.org.ph/donatenow on a sheet of paper – with the hashtag #unselfie – and take a selfie (picture of themselves) while holding it," said BBDO Guerrero, which launched the idea.

They are then asked to post the selfie photo on their profile page on social networking sites like Facebook or Twitter.

BBDO Guerrero said the unselfie campaign "is a response to the call for relief aid here in the Philippines."

Armless Fil-Am pilot Jessica Cox

Meanwhile, even Filipino-American Jessica Cox, the world's first armless pilot, was not spared from the tragedy brought by Yolanda.

Cox lost a grandaunt in Samar to Yolanda, the Philippine Embassy in Washington D.C. said on its Twitter account

The embassy posted on its Twitter account early Saturday a photo of Cox using her right foot to sign the book of condolences at the Embassy.

— LBG, GMA News
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