About Sparkle GMA Artist Center

For over a decade, Sparkle GMA Artist Center has remained one of the top, most prestigious talent management agencies in the country. They have been instrumental in producing some of the biggest names in the Philippine entertainment industry.

Since 1995, Sparkle has been dedicated to discovering, nurturing, and managing talented individuals. Their goal is to transform up-and-coming artists into shining stars that can establish long-lasting partnerships with acclaimed brands, multinational companies, and production houses across all multimedia platforms.

Spearheaded by Ms. Joy Marcelo, the ultimate power woman and Vice President of Sparkle GMA Artist Center, and under the guidance and supervision of Atty. Annette Gozon-Valdes, Senior Vice President of GMA Network, and supported by Sparkle’s Consultant Mr. Johnny Manahan and the entire Sparkle team, the network’s leading talent management arm continues to develop and mold artists to fit the ever-changing new media and digital landscape.