“It’s really nice to start being business-minded at a young age kasi siyempre, ‘pag na-develop ang pagka-competitiveness, [it drives you] to make [a] change, not only in your life, but in the lives of the people around you,” Alden said in an interview with GMANetwork.com during the campaign launch.
The Business Administration student of De La Salle Canlubang narrated that he can relate with the campaign since he already had the initiative to make money even before his showbiz career to help with his family’s financial needs.
Alden explained, “In my own way, I always want to make [a] change so thankful ako sa Boardwalk for giving me the opportunity to be the ambassador of this campaign kasi it’s me eh. It’s what I want to impart to other people, [and especially with] the young generation.”
“Aside from being the face of a certain campaign, of a certain product or brand, it’s more of being an inspiration. You just have to be yourself in everything that you do to be an ambassador [and] to be an inspiration to others,” he added.
The That’s My Bae host will visit schools around the Philippines to carry out the campaign, “This will teach them to earn money [para makatulong] din sa mga studies nila [at maging] less of a burden to [their] parents sending [them] to school. Boardwalk [aims] to encourage and bring out the business person inside the students.”
The Kapuso artist is thankful for being a Boardwalk endorser for a year now and for leading the campaign as an ambassador. He said, “Since the beginning [ng career ko], they [already] got me as an endorser even wala pa po ako sa place ko ngayon, and that’s a really big deal for me kasi napakalaking brand ng Boardwalk and to be part of this family is more than a huge honor. Thank you so much po.”
Some stars shine so bright, you need only to hear their first name to know who they are, and Alden is one of those stars. This leading man, however, is proving that he is anything but predictable. "I've been inspired by foreign films lately,…