December 17 2018
GMA Artist Center proudly welcomed Queen of Creative Collaborations Heart Evangelista into its roster of talents as she signed an exclusive management contract last December 13.
Present in the contract signing were GMA Chairman and Chief Executive Officer Atty. Felipe L. Gozon, GMA Executive Vice President and Chief Financial Officer Felipe S. Yalong, GMA Films President Annette Gozon, GMA Senior Vice President for Entertainment Group Lilybeth G. Rasonable, GMA Vice President for Drama Productions Redgie Acuña-Magno, GMA Vice President for Business Development Department III Darling de Jesus Bodegon, GMA Vice President for Corporate Affairs and Communications Angel Javier Cruz, GMA Vice President for Business Development Department II Janine Piad-Nacar, GMA Senior Assistant Vice President for Alternative Productions Gigi Santiago-Lara, GMA Assistant Vice President for Drama Cheryl Ching-Sy, GMA Assistant Vice President for Business Development Department II Bang Arespacochaga, Senior Program Managers Redgynn Alba, Enri Calaycay, Cecille De Guzman, Mildred Natividad, and Senior Talent Manager Vic del Rosario.
Heart reveals that she is very happy with the way GMA is handling her career all these years, “It’s very natural that I’m really here. I’ve been with GMA for a very long time so malaki rin talaga ang utang na loob ko sa kanila for being there for me. They are very supportive pagdating sa aking international commitments.”
Heart has evolved from being a professional actor and television host to a sought-after international and local brand endorser, sold-out visual artist, bestselling author, fashion influencer, beauty icon, and entrepreneur. She is one of the country’s most recognized celebrities, and advocates for children’s health and education, individuals with special needs, and animal welfare.
Last seen on the first-ever Filipino-Korean romantic comedy series My Korean Jagiya together with Kapuso oppa Alexander Lee, Kapuso viewers should look forward to seeing Heart’s comeback on television as one of the judges of the reality-based artista search “Starstruck” this 2019.
“I will be one of the judges which I have always wanted to do. Hindi ko lang alam kung paano ko sasabihing “I’m sorry but it’s a No” but I’m very excited for this project,” shared Heart.
Meanwhile, Assigned Talent Manager for Heart in GMA Artist Center, Ms. Gigi Lara expressed her gladness on Heart signing up with GMA Artist Center, “We are very happy that Heart decided to join GMA Artist Center at this point in her career. Matagal na siya sa GMA. We have seen how hard-working and professional she is so we’re very excited to be working with her.”
Considered a household name in the Philippines, Heart has now successfully become one of the most influential celebrities in the digital scene through her multimedia platforms.
Moreover, she has established remarkable partnerships and collaborations with major local and international brands such as Teviant, her collaboration with renowned make-up artist Albert Kurniawan; #LMxKamiseta, where she showcases her paintings displayed beautifully on several blouses and skirts; #HappySkinxLoveMarie, her collaboration with Happy Skin where she created two lipsticks which are constantly sold out; Whiff, a fragrance company she worked with to create her signature scent, Linger; Mark Bumgarner x Heart Evangelista, the two collaborated on a few gowns featuring Heart’s paintings; and Hai(na)ku and Manila was a Long Time Ago by AA Patawaran, a collection of poems and a collection of short stories by Heart’s long-time friend AA Patawaran which features Heart’s artwork on their covers.
She was also featured in Harper's Bazaar US last September. In the feature, author Kevin Kwan described Heart as the “modern-day incarnation of Audrey Hepburn.”