May 17 2019
GMA New Media, Inc. (NMI), a subsidiary of Philippine broadcast giant GMA Network, has partnered with Singapore Media Exchange (SMX), an advertising exchange set up by media companies Singapore Press Holdings and Mediacorp, to further expand the Network’s reach worldwide.
As NMI believes that SMX’s mastery of the media terrain in Singapore is also something that can be implemented in many territories worldwide, GMA New Media, Inc. Chief Operating Officer and President Judd Gallares said that this collaboration dovetails neatly with their goal of expanding the audience reach of GMA worldwide and thus build preference for the brand across various cultures and territories in ways that were not previously possible.
“We are thrilled to work with SMX and see this as an opportunity to leverage the strength of media giants like Singapore Press Holdings and Mediacorp through SMX. This partnership is a significant enabler not just for premium content providers like GMA but for advertisers as well since the synergies it creates will be instrumental to achieving our goals in terms of revenue targets, market penetration, and cost efficiency, among others,” Gallares said.
SMX, on the other hand, aims to establish itself in the South East Asian market through creating several partnerships in the region. The expansion offers advertisers a one-stop selection of programmatic brand-safe options to reach top-quality audiences across Southeast Asia, including exclusive access to premium formats. SMX will also have more opportunities to combine its own first-party data with those of its partners, creating richer audience data for more precise and effective targeting.
SMX Chief Executive Officer Hari Shankar said, "These regional partnerships I believe will propel SMX towards a strong regional offering that reinforces our ability to provide buyers with rich audiences, precision targeting and innovative ad formats while making the supply accessible with more buying options and across bidders."
NMI joins SMX’s new group of partners consisting of market-leading media publishers and marketplace owners such as Viu (Singapore, Thailand, and Philippines); Carousell (Singapore); Mudah and Blaze Digital by Astro (Malaysia); Sanook and Kaidee (Thailand)