
Bruce Roeland surprised fans when he stripped down to his underwear as he flaunted his rock-hard abs for Bench.
On Instagram, Asawa ng Asawa Ko actor uploaded a 15-second video where he wore a black brief and a cowboy hat.
In the comment section, Bruce's fans and followers approve of his photos for the new ad campaign.
One user wrote, "The next big thing on PH TV! Rooting for youuuuuuu, @roelandbruce."
In a previous interview with GMANetwork.com, Bruce revealed the reason behind his body transformation.
"Siyempre, nagbibinata na," he said with a smile. "Ginagawa ko for myself kasi dati I used to be bullied a lot, 'Ang payat mo!' 'Kumakain ka ba?'"
"First of all, ginagawa ko para sa sarili ko. 'Yung posts, ginagawa ko para maging proud sa sarili ko na I've come this far."
He revealed that it was during the pandemic, when he mostly spent his time at home, that Bruce had the fuel to become fit and transform his body.
"Ang daming nagsasabi na sobrang payat ko, na hindi na raw ako kumakain, para daw akong skeleton na naglalakad. Siyempre, nahu-hurt ako doon," he candidly said.
"Tina-try ko 'yung best ko, e. Naiintindihan ko kasi maraming nagsasabi na kahit gaano karami 'yung kinakain nila, hindi sila tumataba. 'Yan 'yung ginawa ko nung pandemic, kumain ako nang kumain, workout, tulog, paulit-ulit lang.
"Kahit sa bahay lang, 'yun lang 'yung ginagawa ko nung pandemic."
Take a look at his body transformation in this gallery: