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Celebrity Life

KC Concepcion on being a solo entrepreneur: "I do the job of 10 people"

By Cara Emmeline Garcia
Published January 29, 2021 11:38 AM PHT

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KC Concepcion


KC Concepcion shares what it's like to manage her business in a recent Instagram post.

KC Concepcion may be the daughter of Megastar Sharon Cuneta, but that doesn't mean that she doesn't know the value of hard work.

On Instagram, the actress shared a few tidbits about her other facet in life: being the entrepreneur and employee of her jewelry line, Avec Moi.

She told fans, “I started like how many solo entrepreneurs started -- working from their apartments, kitchens, bedrooms.

“My home isn't really home anymore; it's a studio, a workshop, and an office.

“The entrepreneur life is not easy. It requires lots of faith, multitasking, long hours, problem-solving, creativity, attention to detail, and the big picture, listening to customers, an open mind, a grateful heart, a fighter's spirit, and a monk's patience. Also, passion and practicality, how to balance both is a challenge.”

KC then offered a piece of advice for budding entrepreneurs like her, who'd want to start their own company soon.

“I do the job of 10 people for this two-year-old business of mine (not counting 2020),” she said.

“Keep going, learning, building, and praying for the right mentors to be disciplined and inspired by, and a tight team to grow with. #TheKCDiaries.”

A post shared by KC - also, Kristina. (@itskcconcepcion)

KC initially launched Avec Moi by Kristina in 2018 and is described as fine handmade jewelry designed with Philippine craftsmanship. The pieces, which range from rings to necklaces, are all designed by KC herself.

Last year, KC used her business to help raise funds for relief efforts for those affected by the onslaught of Typhoon Ulysses.

She said, “I'm selling ready-made, handcrafted @avecmoijewelry pieces, designed by yours truly, for the immediate rescue and relief efforts in Cagayan, Northern Philippines. They will be available to serious buyers.”

A post shared by KC - also, Kristina. (@itskcconcepcion)

Following the announcement, the actress immediately donated all proceeds, amounting to P200,000, to Kaya Natin PH and WWF Philippines and expressed her gratitude to those interested in buying her jewelry line.