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Cookie and Joy Yatco, the owners of Cookie's Peanut Butter, were all praise for their newest celebrity endorser Alden Richards when he attended the brand's official media launch yesterday (March 20). 

 

Alden says they personally use Cookie’s Peanut Butter products in his restaurant, Concha’s. #ALDENForCookiesPB

A post shared by Kapuso PR Girl (@kapusoprgirl) on Mar 20, 2018 at 1:53am PDT

The two called Alden the ideal endorser for his wholesome image and "worth every centavo" when their product started flying off the shelves once the Pambansang Bae endorsed their peanut butter.

With plenty of praises and blessings raining on Alden, one member of the press then asked the Kapuso star how he manages to remain humble and grounded.

According to him, "Talagang ang nagpapa-humble lang sa'kin most of the time is 'yung dasal ko 'tsaka 'yung paglingon ko sa mga taong tumulong sa'kin sa simula na hindi ko kinakalimutan hanggang ngayon. Aminin naman natin at sa hindi, 'yung iba po talaga minsan, 'pag nararating 'yung certain status dito sa showbiz, minsan kinakalimutan 'yung mga tumulong sa kanila. Siguro 'yun 'yung isa sa mga bagay na nagbabalik sa'kin sa dating Richard Faulkerson Jr., 'yung paglingon sa pinanggalingan at pag-acknowledge sa mga taong tumulong sa'kin 'nung simula."