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Japan's giant discount store Don Quijote now ships to the Philippines

By Bong Godinez
Published April 5, 2021 6:52 PM PHT

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Don Quijote


The retail brand was founded in 1980 and has more than a hundred outlets in Japan plus branches in neighboring Asian countries.

Don Quijote, the popular Japanese discount shop, will now ship to the Philippines and Indonesia.

The brand made the announcement via its Facebook page, giving Filipinos a chance to get their hands on the eclectic mix of items being sold by the retail chain.

“In response to many requests, the Don Quijote Online Shop has expanded its delivery area to include the Philippines and Indonesia!” it wrote on Facebook.

“Additionally, we now have even more shipping options, including shipping by sea!

“In the future, the Don Quijote Online Shop will continue to strive to provide the best possible service with a "spirit of hospitality" while staying close to our customers.”

Founded in 1980 in Suginami, Tokyo by Takao Yasuda, Don Quijote is well-known for carrying a wide assortment of products ranging from make-up, instant ramen, beauty products, sweet treats to designer items, among many others.

Don Quijote is also endearingly referred to as “Donki” by locals and foreign visitors.

The brand has become a Japanese cultural icon and tourists would include the shop in their itinerary when visiting Japan.

Don Quijote has more than a hundred stores spread across Japan. It has expanded to neighboring Asian countries and opened stores in Singapore, Hong Kong, and Malaysia.

The brand is known for its adorable penguin mascot.

And while the products offered by Don Quijote can be summarized as random at best, the same cannot be said of its name and brand identity.

The name was inspired by Don Quijote de la Mancha, popularly spelled as Don Quixote, who is the protagonist in the classic novel written by Spanish writer Miguel de Cervantes.

Like the fictional character, Don Quijote the store takes pride in its brave, fearless, and aggressive approach in business, defying and challenging convention retail practices in Japan.