Asian stars who appeared in New York's glitzy Times Square billboards
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Being advertised in Times Square in Midtown Manhattan in New York City is such a great feat that stars take it as a source of great pride and achievement.
And why not? The flashy LED billboards tower and dazzle over the busy street and throngs of passersby, adding more glitter to the place dubbed as “The City That Never Sleeps.”
The prestige attached to it has a lot to do with its extravagant price tag.
According to an Investopedia article, there are nearly 380,000 pedestrians that go through Times Square every day, including another 115,000 drivers and passengers in the area.
The large volume of people and the prime location drive the high rates of digital ad placements in the world's most famous intersection.
“It costs between $1.1 and $4 million a year to buy advertising space in Times Square. In contrast, a Times Square billboard cost for a day can start at $5,000 and go up to well over $50,000. Moreover, it can cost up to $3 million per month to advertise on Time Square's largest billboard,” wrote Adam Hayes.
Recently, Kapuso actress Heart Evangelista was featured in the popular landmark for an ad campaign.
Times Square, which is also a tourist destination, has seen an increase in Asian celebrities being flashed on its billboards.
This only proves that brands, advertisers, and even generous fans, still value the prestige that comes from being featured in Times Square even in today's online-driven marketing.
So with that said, we take a look at the Asian personalities who graced the bright lights of the Big Apple.
