Barbie Forteza scores another endorsement deal; adds star power to detergent brand
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From her early days as a teen star to her rise as GMA's primetime princess, Barbie Forteza continues to captivate Filipino audiences with her charm, talent, and versatility as an actress and today as an effective brand endorser.
On Wednesday, March 13, Barbie added another feather to her cap as she signed another endorsement contract as the newest ambassador of powder detergent brand Mighty Clean in a private event held in Edsa Shangri-La, Mandaluyong City.
The Pulang Araw actress was seen looking radiant wearing a royal blue dress during the contract signing together with the brand's executives led by Vice President for Corporate Affairs Mico Cruz, and Brand Manager Angela Cruz. Also present in the event is GMA's Assistant Vice President for Talent Sales, Branding and Marketing Anne Puno-Ignacio, Senior Sales Manager Renze Banawa, and Sparkle GMA Artist Center's Senior Talent Manager Jan Navarro.
In an interview with GMANetwork.com, Barbie shared her happiness and excitement about joining forces with the said detergent brand.
“Siyempre sobrang saya and sobrang overwhelmed dahil may brands at may products na nagtitiwala sa atin siyempre and also to Sparkle and to GMA family for the partnership at sila talaga 'yung nakikipag-negotiate to make sure na we get to represent the brands na akma sa amin,” she shared.
“I'm just so happy to be part of the Mighty Clean family and I can't wait to finally have the photoshoot, magpo-photoshoot kami next week kaya excited na ako,” Barbie continued.
Check out what went down at Barbie Forteza's contract signing with Mighty Clean in this gallery:
