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From TikTok to primetime: Social media personalities who made their TV debut in 2025
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In 2025, many social media personalities transitioned into scripted acting, turning their online popularity into successful mainstream TV roles.
One of the most talked‑about crossovers is Abi Marquez, popularly known as "Lumpia Queen." The content creator, who first rose to stardom for making creative lumpia-inspired dishes online, made her acting debut via the GMA series Sanggang-Dikit FR.
Also marking his significant leap from influencer to actor is the former noontime show contestant Cristopher Diwata whose fame skyrocketed when his video from It's Showtime back in 2013, where he impersonates Twilight star Taylor Lautner, went viral on social media 12 years later. This viral moment expanded many opportunities for him, including mainstream acting role in GMA series Mga Batang Riles.
These crossovers reflect a broader shift in Philippine entertainment, where digital prominence now serves as a springboard into traditional media. For many young personalities, 2025 was the year they stepped off the small screen of social feeds and onto television screens, opening the door to new careers in acting and storytelling.
