In 2025, many social media personalities transitioned into scripted acting, turning their online popularity into successful mainstream TV roles.
One of the most talked‑about crossovers is Abi Marquez, popularly known as "Lumpia Queen." The content creator, who first rose to stardom for making creative lumpia-inspired dishes online, made her acting debut via the GMA series Sanggang-Dikit FR.
Also marking his significant leap from influencer to actor is the former noontime show contestant Cristopher Diwata whose fame skyrocketed when his video from It's Showtime back in 2013, where he impersonates Twilight star Taylor Lautner, went viral on social media 12 years later. This viral moment expanded many opportunities for him, including mainstream acting role in GMA series Mga Batang Riles.
These crossovers reflect a broader shift in Philippine entertainment, where digital prominence now serves as a springboard into traditional media. For many young personalities, 2025 was the year they stepped off the small screen of social feeds and onto television screens, opening the door to new careers in acting and storytelling.
Food content creator Abi Marquez, famously known as “Lumpia Queen,” made her acting debut in GMA action-packed series Sanggang-Dikit FR, top billed by Dennis Trillo and Jennylyn Mercado. Staying close to her real-life persona, she portrays a lumpia vendor who delivers delicious treats to a police station, ensuring the officers are always well-fed.
Known for their entertaining and LGBT+-oriented content online, Tito Abdul (David Domanais) and Tito Marsy (Kimp Atip) also joined the star-studded cast of Sanggang-Dikit FR. The content creator duo cross over from social media to TV, bringing their contemporary humor to the roles of barangay tanods Abdul and Mar, complementing Nova Villa's timeless comedic style.
Widely recognized for her iconic "Okay na 'to" line, Grace Tanfelix surprised her followers with a guest appearance in the 2025 action-drama series Mga Batang Riles, headlined by none other than her son, Kapuso actor Miguel Tanfelix. She appeared in the said GMA series in her usual cooking get-up, complete with her chunky headband and apron.
TikTok content creator Jomar Yee amplified his on‑screen presence by starring in the 2025 GMA primetime series Mga Batang Riles. In the series, he portrayed Lala, twin of Lulu, played by fellow content creator Spencer Serafica. Lulu and Lala are the children of Pol, a character portrayed by Roderick Paulate.
During their guest appearance on Fast Talk with Boy Abunda, Spencer Serafica revealed that he and Jomar Yee didn't have to audition for Mga Batang Riles as its production team handpicked them to portray the twins, Lulu and Lala.
Cristopher Diwata's career took off after his video in It's Showtime segment 'Kalokalike' back in 2013 went viral on TikTok in 2025. The video shows his Taylor Lautner impersonation where he said the line, “What hafen, Vella?” The viral moment led to numerous brand deals, allowed him to buy a car and a food stall franchise, and opened other opportunities for him like appearing as a guest star in GMA series, Mga Batang Riles.
Leonida Aguinaldo, popularly known as “Nanay Ganda” of The Aguinaldos, portrayed Aling Susie, the gossipy sari-sari store owner in Lolong: Pangil ng Maynila, delivering comic relief to the 2025 Kapuso series.
Social media personality Aaron Maniego, dubbed "Bortang Barbie," bagged a role in the 2025 GMA, Viu, and CreaZion Studios drama series Beauty Empire, led by Barbie Forteza, Kyline Alcantara, and Ruffa Gutierrez. In the series, the LGBTQ+ TikTok content creator played Sylvester, the trusted assistant of Shari, portrayed by Kyline.