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Heart Evangelista fronts launch of fast-food giant's first rewards program
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Heart Evangelista brings her signature style and star power as she becomes the newest face of fast-food giant's first-ever rewards program called My McDonald's Rewards.
“It was so surreal to me to shoot,” the actress and fashion icon reacted after her newest commercial was shown during the campaign launch yesterday, August 21, at the Glorietta Mall in Makati City.
She further shared her experience, “In fact, hindi ako nabubulol sa mga shoots ko, pero nakailang take talaga ako sa mga eksena ko 'cause I was so nervous.
“It was also nice 'cause it's refreshing that you're nervous about something you love. It kind of brings back the feeling of when you first started. Again, like what I said, McDonald's has been a core memory for me with my friends and my sisters because we truly grew up with the brand.”
Heart perfectly embodies the brand's rewards program, being someone who loves keeping track of her rewards points when she shops.
In an interview after the program, she told GMANetwork.com about maximing rewards points, “Alam mo, kaya tayo sosyal kasi girl math, di ba? I'm very smart with my money. But here kasi, it's not just about eating a favorite meal or a hearty meal. It's about rewarding yourself and I truly reward myself with a happy and really good meal.
“At the end of the day, aside from being rewarding your soul, you could also be rewarding your friends and family kasi you can share [the points] with them. Nakakatuwa. I'm so happy na nakuha ko itong campaign na ito.
Heart's entry to star-studded endorsers
In a separate interview with the brand's corporate communications executive, Adi Hernandez, welcomed the Kapuso actress, “We're very happy to welcome Ms. Heart Evangelista into the growing McDonald's family. We're very happy to work with Heart.
“Ikinuwento naman po niya sa inyo, she has been really a super fan. Since she was young, growing up, she has a lot of memories and feel-good moment with the brand. It's been a long time coming at McDonald's to have Heart with us. We are very happy to have her onboard, especially to be the face or endorser of our newest program, which is My McDonald's reward.
During this interview, the invited media took the opportunity to clarify a circulating rumor about Heart replacing the brand's other celebrity endorser, Vice Ganda.
While Hernandez did not directly address the issue, she said, “You know, as I said, at McDonald's we're very happy to welcome new endorsers to our growing family. So, just because someone new comes in like David, Barbie, and Heart, doesn't mean we're working or we don't have other endorsers. Heart is part of our growing pool of endorsers.
Aside from Heart, the event was also graced by the Kapuso love team, Barbie Forteza and David Licauco.
Check out some of the highlights here:
