Over the years, the public's concept of what's sexy has evolved and it's no longer about having a specific body measurement.
Being sexy is now more about being healthy and loving your body, flaws included. The new goal is now to be in the ideal or healthy weight for your height.
People have now accepted that curvy is also sexy and so are scars, stretch marks, and other imperfections.
Celebrities and gatekeepers such as the media, social media, and advertisers are now more inclined to show beauty in its raw form instead of projecting unattainable, manufactured or altered versions of it.
In fact, body positivity has become a big and strong movement in the beauty and fashion industry over the past few years.
So, celebrities and influencers, who people look up to and mimic, have now become more responsible when it comes to the content they put out.
While it's not a sin to glam up or flaunt your beauty or body, it's also important to encourage people to love their own skin and body and support them in their beauty or fitness journey.
So, when famous personalities post glam shots or bikini photos, more than vanity, they also serve as fitspiration to their followers. Indeed, body shaming is out, and body positivity is in.
This 2021 several celebrities have already started championing body positivity by sharing beautiful photos of themselves enjoying the holidays in their swimwear.
Take a look at the celebrities who sizzled in their swimwear as they welcomed 2021.
Kapuso star and fashion icon Heart Evangelista is effortlessly classy and sexy in this black bikini top and cover-up skirt.
Heart also sizzled in this white bikini while enjoying the breathtaking view at Balesin Island Club.
Former beauty queen and celebrity-entrepreneur Maggie Wilson-Consunji heats up Amanpulo in her white bikini and this daring pose.
Miss World 1993 Second Runner-up and actress Ruffa Gutierrez is one hot mama as she enjoyed the sand, sea, and the sun in her black one-piece swimsuit.
Versatile Kapuso actress Rhian Ramos looks fresh and rejuvenated as she soaked up the sun in her black bikini.
Singer-actress Geneva Cruz looks like the goddess of the sea in her green cut-out swimsuit with a dress-like net cover-up.
It may be cold in Tagaytay but Geneva still got to rock this black bikini in a heated pool at Twin Lakes Hotel Tagaytay.
Celebrity pals Raymond Gutierrez and Yassi Pressman welcomed 2021 with pure good vibes in El Nido, Palawan.
KC Concepcion also rung in the new year in El Nido, Palawan, showing off her beautiful curves in this striped one-piece swimsuit.
The Concert Queen Pops Fernandez also rocked a striped low-back swimsuit as she welcomed 2021.
Sharon Cuneta started 2021 by making jaws drop as she shared a photo of herself in a swimsuit while taking a dip in the pool. The Megastar revealed that she is now down to a size 10 and is grateful for how far she's come in her weight loss journey.
Actress Kathryn Bernardo rocked a black backless swimsuit as she welcomed 2021 in Boracay.
Miss Universe-Philippines 2016 and 'First Yaya' star Maxine Medina starts the year looking hot as she sizzled in her kiwi-colored bikini.
Maxine is currently in the lock-in taping of 'First Yaya,' and she continues to sizzle in her different swimsuits.
Celebrity triathlete and yoga teacher Bubbles Paraiso flaunts her fit and fabulous figure as she rung in the new year in El Nido, Palawan.
Kapuso hunk and 'Owe My Love' star Benjamin Alves enjoyed his week-long vacation at Boracay with his envy-inducing abs on full display.
Actress Maja Salvador welcomed 2021 in the beautiful paradise island of El Nido, Palawan. Maja is all smiles as she poses for a photo with Yanee Nuñez-Alvarez, wife of Palawan 1st District Representative Franz Alvarez and sister of Maja's boyfriend, Rambo Nuñez.
Miss International 2016 and actress Kylie Verzosa showed off her curves during her holiday vacation and it's definitely #BodyGoals.
Kapuso actress Ashley Ortega sizzles in her swimwear as she welcomed 2021 by enjoying the beach in Batangas.
Kapuso artist and cosplayer Myrtle Sarrosa confidently posed in her sexy white bikini as she welcomed 2021 full of positivity. She even reminded everyone to prioritize self-love. Her caption reads: “You owe yourself the love that you so freely give others. ”
Miss Universe 2015 Pia Wurtzbach is looking gorgeous as always as she welcomed the New Year by chasing sunsets in Maldives.
Pia was also with her Scottish entrepreneur boyfriend Jeremy Jauncey and they're undeniably one gorgeous couple in their matching swimwear.
Marc Nelson is absolutely #AbsGoals! He welcomed 2021 in Puerto Rico to be with his girlfriend, Puerto Rican model Krystal Xamairy.
Beauty queen-turned-actress Bianca Manalo rang in the New Year with her boyfriend, Senator Win Gatchalian, at Balesin Island. Her IG caption reads: “F E A R 2021 Face Everything And Rise.”
Sunshine Cruz is glowing and sexy as always as she marveled at the beauty of the Taal Volcano in Tagaytay.
Cosplayer and influencer Alodia Gosiengfiao and fellow streamer Christine Samson sizzled in their black swimwear as they enjoyed the beach in Bohol.
The former 'Bubble Gang' actress welcomed February in the lovely island of Boracay.
Kapuso star and Miss world 2013 Megan Young looks pretty and fit as always in her pink bikini.
Actress-singer Arci Muñoz celebrated her birthday last January 12 with a fun beach trip with her family.
Arci also welcomed February with a quick getaway in Batangas.
Kapuso actress Kim Rodriguez flaunts her curves as she gets some dose of vitamin seas in Dampalitan Island in Padre Burgos, Quezon.
Hunk actor Ahron Villena rung in the New Year in Boracay.
Rachel Alejandro got to marvel at the beauty of El Nido, Palawan before heading back to the U.S.
Former Wowowin host and Miss Philippines Earth 2019 Janelle Tee
TV host-entrepreneur Regine Tolentino proves she's one hot mama in her latest sexy swimsuit photos.
Former Sexbomb dancer and 'Daisy Siete' star Jopay Paguia-Zamora wows in her black swimsuit and sheer coverup dress.
Former 'Bubble Gang' star Sam Pinto is such a beach babe! Here's one of her photos as she welcomed 2021 with her beau Anthony Semerad.
Wowowin co-host Michelle Gumabao stuns in her white cut-out swimsuit as she took a swim at the Hilton Hotel in Pasay City.
Influencer mom Andi Manzano-Reyes and her family spent quality time in Boracay in late January.
TV host and former MTV VJ Patty Laurel-Filart rocked sexy and classy swimsuits during her Boracay getaway with her family.
Kapuso actress Max Collins has been showing off her awesome post-baby bod in her latest swimsuit photos.
Here's a photo of the beautiful Max Collins chilling in a yacht in her white swimsuit and enjoying the view at Puerto Galera.