IN PHOTOS: International celebrities who endorsed local brands
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One of the privileges of being a celebrity is being able to use your fame to influence your fans or followers. Celebrities easily persuade people to support their films, TV shows, albums, concerts, and events.
Aside from that, celebrities could also use their popularity to raise awareness on important social or political issues or to ask people to patronize certain products or services.
It's no secret that people often look to celebrities for fashion and lifestyle inspiration, making them the perfect endorsers of goods and services.
Whatever celebrities wear, eat, or use, are sure to get more popular to consumers as people are often curious about it or would like to try it since their idols are patronizing it.
That's why brands and companies, both local and international, love to tap the services of celebrities in promoting their products and services.
In the Philippines, aside from our local celebrities and influencers, we have had plenty of international stars who have amassed a huge Filipino following and have also been tapped by local brands to become their endorsers.
In the late '90s to the early 2000s, Hollywood actors, international singers, girl bands, and boy bands were at the peak of their fame.
Over time, Filipinos started getting into the Asian TV series craze, so some stars from Taiwan, Thailand and South Korea started having their own fandoms in the Philippines.
In recent years, K-Pop and K-Drama celebrities have become very popular among Filipinos. Hence, many local brands and companies have been tapping them to become the face of their products or services.
Can you still remember some of the foreign celebrities who have had endorsement deals in the Philippines? Let's take a trip down memory lane in the gallery below and see which international celebrities agreed to endorse local brands in the Philippines.
