One of the privileges of being a celebrity is being able to use your fame to influence your fans or followers. Celebrities easily persuade people to support their films, TV shows, albums, concerts, and events.
Aside from that, celebrities could also use their popularity to raise awareness on important social or political issues or to ask people to patronize certain products or services.
It's no secret that people often look to celebrities for fashion and lifestyle inspiration, making them the perfect endorsers of goods and services.
Whatever celebrities wear, eat, or use, are sure to get more popular to consumers as people are often curious about it or would like to try it since their idols are patronizing it.
That's why brands and companies, both local and international, love to tap the services of celebrities in promoting their products and services.
In the Philippines, aside from our local celebrities and influencers, we have had plenty of international stars who have amassed a huge Filipino following and have also been tapped by local brands to become their endorsers.
In the late '90s to the early 2000s, Hollywood actors, international singers, girl bands, and boy bands were at the peak of their fame.
Over time, Filipinos started getting into the Asian TV series craze, so some stars from Taiwan, Thailand and South Korea started having their own fandoms in the Philippines.
In recent years, K-Pop and K-Drama celebrities have become very popular among Filipinos. Hence, many local brands and companies have been tapping them to become the face of their products or services.
Can you still remember some of the foreign celebrities who have had endorsement deals in the Philippines? Let's take a trip down memory lane in the gallery below and see which international celebrities agreed to endorse local brands in the Philippines.
'The Avengers' star Chris Evans is the newest endorser of telco company, Smart.
'Dawson's Creek' actress Katie Holmes was the face of local clothing brand, Kamiseta, in 2011.
'Music' star and Golden Globe winner Kate Hudson was also an endorser of Kamiseta back in 2006.
In 2002, 'Clueless' star and animal rights and vegan advocate Alicia Silversone was the image model of Kamiseta.
'Black Swan' and 'Star Wars' actress Natalie Portman was also among the Hollywood stars who became a Kamiseta girl. She was the face of the brand back in 2003.
Supermodel Gigi Hadid endorsed the local street fashion brand Penshoppe in 2016 and 2017.
Gigi Hadid's sister, model Bella Hadid, also became a Penshoppe endorser in 2017 and 2018.
One Direction alumni Zayn Malik became the face of Penshoppe in 2018.
Speaking of One Direction, the British-Irish boy group was also a Penshoppe endorser in 2012.
Irish boy band Boyzone was the very first international endorsers of Penshoppe. They signed an endorsement deal with the local clothing company in 1995.
'A Walk to Remember' star and "Cry" singer Mandy Moore was one of the most memorable endorsers of Penshoppe.
Here's model Brad Turvey with Mandy Moore for a Penshoppe print ad.
In 2012, 'High School Musical' star Zac Efron became a Penshoppe endorser.
In 2013 and 2014, 'Vampire Diaries' stars Ian Somerhalder and Nina Dobrev joined the long list of Penshoppe international celebrity endorsers.
Hollywood actress Leighton Meester, best known for her role as Blair Waldorf in the hit TV series 'Gossp Girl,' also became the face of Penshoppe in 2012.
Local brand Penshoppe tapped 'Gossip Girl's' Ed Westwick to be their prime endorser for their 25th anniversary campaign in 2011.
Model Kaia Gerber, daughter of '90s supermodel Cindy Crawford, became a Penshoppe ambassador in 2017.
Reality star and model Kendall Jenner appeared in several Penshoppe campaigns in 2015, 2016, and 2017.
One of the international models to become the face of Penshoppe was Cara Delevingne. She starred in the local brand's laidback and edgy campaign in 2014 and also in brand's fun holiday campaign in 2015.
K-Pop idol Sandara Park of 2NE1 was also one of Penshoppe's international endorsers. She appeared in the Urban Rebels campaign of the brand in 2015.
Thai heartthrob Mario Maurer is one of the internationally known Asian stars tapped by Penshoppe to become its endorser. He has appeared in several campaigns for the brand since 2011.
Thai rapper Lisa Manoban of BLACKPINK became a Penshoppe endorser in 2019.
Bench, one of the most popular local high street brands in the country, also has a plethora of international celebrity endorsers, which includes Taiwanese star Jerry Yan. The actor and former F4 member became a bench endorser in 2003.
'Boys Over Flowers' star Lee Min Ho has been a Bench endorser since 2012.
Lee Min Ho is also the endorser of the popular E-commerce platform Lazada. He is best remembered for saying the line “Add to cart now” in Lazada's TV commercial.
The latest endorser of local brand Bench is South Korean star Hyun Bin, best known for his character, Captain Ri, in the K-Drama series 'Crash Landing on You (CLOY).'
Like Chris Evans, Hyun Bin and his CLOY co-star and real-life girlfriend Son Ye-jin, became endorsers of telco company Smart in June 2020.
In 2012, Maroon 5 frontman Adam Levine became the face of famous local clothing brand, Bench.
"Versace on the Floor" and "Billionaire" singer-songwriter Bruno Mars also joined Bench's family of international endorsers in 2011.
In 2006, Pussycat Dolls lead singer Nicole Scherzinger became the face of Bench Body, the clothing brand's line of underwear.
American Idol alumni David Archuleta also became a Bench endorser back in 2012.
Singer Joe Jonas also flew to the Philippines in 2012, when he became a Bench endorser.
'Hunger Games' star Liam Hemsworth also joined Bench's long list of international celebrity endorsers in 2012.
Model Brooklyn Beckham, son of former Spice Girl member Victoria Beckham and football icon David Beckham, also became a bench endorser in 2017.
K-Pop girl group Twice became Bench's Global Benchsetters in 2019.
Undefeated boxer Floyd Mayweather earned the moniker “Pretty Boy” during his prime for his uncanny ability to avoid vicious punches thrown by his opponents. His defensive ability spared him from being mauled in the ring - a fate common in the sport of boxing.
In 2019, Mayweather surprised the public when he was tapped by the Belo Medical Group as its newest endorser.
Mayweather got the Thermage FLX skin tightening treatment.
“His skin is really good, it's strong and tight,” Belo said about Mayweather.
“He responded very quickly [to the procedure] because his skin is healthy to begin with.”
Actor and martial artist Steven Seagal became the face of liquor brand Tanduay way back in the early 90s.
He delivered that now-classic line, “I found gold in the Philippines.”
In 2021, 'Start-Up' star Kim Seon-ho became an endorser of Philippine telco company Globe.
'Empress Ki' actor, Ji Chang-wook, joined Bench's long list of international celebrity endorsers in 2021.