Meet Ado: the voice redefining J-Pop
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Ado is a breakout Japanese singer known for her intense vocal delivery, emotional depth, and unique blend of J-pop, rock, and vocaloid-inspired styles. She first exploded onto the scene in 2020 with her viral debut single “Usseewa” , a rebellious anthem that quickly captured the attention of a new generation in Japan and beyond.
What makes Ado stand out is her powerful, versatile voice, capable of switching from melodic softness to growling screams in a heartbeat. Despite her young age--born October 24, 2002--she performs with a raw intensity that's earned her comparisons to veteran rock vocalists.
She also maintains a strong sense of privacy, choosing to stay faceless in public, using animated avatars and stylized artwork to represent her in music videos and media appearances. This adds an air of mystery, letting her voice and artistry take center stage.
In 2022, Ado gained global recognition by providing the singing voice of Uta, the central character in 'One Piece Film: Red.' Her songs from the film, including “New Genesis”, skyrocketed on international streaming charts and introduced anime fans around the world to her sound.
She continues to release high-impact singles, collaborate with producers like syudou. She has also teamed up with various vocalists and musicians, including Imagine Dragons, LE SSERAFIM, as well as artists like jon-YAKITORY, Biz, and Hiiragikirai. This grew her global fanbase even more--all while keeping her identity protected and her artistry front and center.
Ado announced her first world tour, "Wish," on her 21st birthday, with the tour running from February to April 2024.
Her skills also expanded further, as the idol group she produced--Phantom Siita, debuted in June 2024.
In October 2024, Ado unveiled her second world tour, Hibana, scheduled to span from April to August 2025, with performances across various continents. She is slated to perform in the Philippines on May 8 at the Mall of Asia Arena.
Get to know Ado here:
