Celebrities who are building wealth through their businesses

Versatile actress Ashley Ortega bravely took on a new challenge in 2025. After her stint in 'Pinoy Big Brother Celebrity Collab Edition,' the Sparkle talent launched her scented candle business called 'SINTA.'

Talking about her business, Ashley wrote on Instagram, “Scented candles have always been part of my quiet rituals -- a way to breathe, reflect, and find peace amid the chaos. Now, I'm sharing that same experience with you -- a little light, a little love, in every scent.”

Dabarkad Tommy Peñaflor used the money he earned in showbiz to open his own business. One year after being part of 'Eat Bulaga,' Tommy decided to put up a water-refilling station and an LPG refilling store in his hometown, Bataan.

Former MYX VJ and host Chino Lui Pio achieved his dream project when he established 'Alpas Agos,' a cozy hostel in the surfing capital of the Philippines, Siargao.

Multi-awarded comedian and content producer Michael V. and his wife Carol Bunagan founded the production company Mic Test Entertainment. Carol serves as its executive producer. The company's maiden project is the family drama movie 'Family History,'which was co-produced by GMA Pictures.

Bea Binene set up Mix & Brew Coffee late 2018 and officially opened her first stall at SM Megamall this June 2019.

The trio of Valeen Montenegro, Chariz Solomon, and Lovely Abella is now selling caps with the portmanteau of their names, ValeenChaGa.

Actresses Anne Curtis and Karylle co-own Rockstar KTV.

Former PBA cager JC Intal ventured into the world of business by establishing his very own gas station. The Ateneo de Manila University alum opened an outlet of Phoenix Petroleum along Belfast Avenue, Quezon City.

Dingdong Dantes owns AgostoDos Pictures, an independent film production company. It has co-produced 'Tiktik: the Aswang Chronicles,' 'Kubot: The Aswang Chronicles 2,' and 'Segunda Mano.'

He also launched the delivery app 'DingDong PH,' which aims to help displaced workers from the entertainment industry as riders. He partnered with fellow stars Rico Blanco, Matteo Guidicelli, Drew Arellano, and Nico Bolzico.

Actor Marvin Agustin co-founded his food empire Sumosam Group of Restaurants. The company so far operates at least 11 restaurants and 47 branches.

Tim Yap is a co-owner of a number of clubs in the metro. Some of these include Xylo, The Island, and Revel in Taguig.

Matinee idol Piolo Pascual is one of the owners of the movie production outfit named ‘Spring Films.’ One of its movies is the blockbuster film, ‘Kimmy Dora: Kambal sa Kiyeme.’  

Lovi Poe is one of the owners of Cable Car, a sports bar in Taguig.

Pretty actress Shaina Magdayao together with her business partners opened a franchise called ‘Engineering for Kids.’ The said educational program introduces kids aged four to 14 to Engineering, Science and Technology and Math. 

Fashionable Kim Chiu established a bridal boutique, Adorata Weddings + located in Cubao, Quezon City.

Benjamin Alves co-owns the very cozy Books and Border Cafe. Ben trained as a barista to prepare for this business. 

Former Kapuso talent Angel Locsin opened her KTV business, Fuel Up Bar and KTV, in 2010.

Seasoned TV host Willie Revillame owns WBR Entertainment Productions and a five-star hotel in Tagaytay.

Award-winning 'It's Showtime' host Vice Ganda owns a makeup brand, Vice Cosmetics, and the comedy bar 'Vice Comedy Club.'

'StarStruck' alumni Ryza Cenon and LJ Reyes co-own Paburitto, a line of burittos with a Pinoy twist.

Coleen Perez looks as sweet as the pastries she bakes for her business, Euphoria Cupcakes. 

Anne Curtis has her own brand of cosmetics called BLK.

Bettinna Carlos owns Baked Bites by ABC. She also opened CKitchenry Culinary Studio at The Grove in Rockwell.

Hunk and model JC De Vera owns a burger restaurant named ‘The Burgery.’

Mr. Hottie Jake Cuenca decided to put up his business, Proof Eyewear, since he loves wearing shades. These sunglasses are eco-friendly and made from plants.

Jennylyn Mercado launched an online cookie business called Chunky Dough.

Brazilian actor/host Fabio Ide is one of the owners of 71 Gramercy.

Eigenmann boys Gabby and Geoff opened The Stockpile All Day Diner and Bar located in Ortigas.

Asia's Multimedia Star Alden Richards joins the list of celebrity entrepreneurs as he opens Concha's Garden Cafe in Cliffhouse, Tagaytay City. He also opened his own branch of fast food brand, McDonald's.

Marian Rivera is the proud owner of the flower shop, Flora Vida by Marian.

Heart Evangelista paints on designer purses of the stars and other personalities.

Kris Bernal opened Hosaku Asian Grill at SM North Edsa. Prior to Hosaku, she also opened House of Gogi restaurant which later on became Gogi Mart. She also used to own Meat Kris, a burger kiosk in Quezon City.

Kapuso actor Martin del Rosario opened a bar in Quezon City on May 2016 called The Armory.

Ara Mina sells freshly baked goodies in Hazelberry Cafe.

Celebrity sisters, Toni and Alex, opened their own milk tea shop called Happy Cup in June 2017 which has branches all over the country.

Maine's family ventured into the food business with a branch of a popular fast food chain, McDonald's, opening on August 11 at Sta. Clara in Bulacan.

Husband and wife Oyo Sotto and Kristine Hermosa opened K's Cafe next to their bike shop Kona Bikes.

Comedienne Tuesday Vargas now owns a creative event solutions company called Weddings by TV. They specialized in wedding coordination and events styling. Tuesday is hands-on with her company. Here she is with the bride seconds before she walks down the aisle.

Miguel Tanfelix recently opened a milk tea shop in Cavite. He called it Original Pinoy Milk Tea as it combines his love of the trendy drink and of OPM or original Pinoy music.

Kapuso actors John Estrada and Derek Ramsay decided to establish an event and talent agency called DJRE Entertainment.

Apart from managing his own gym he put up in 2009, actor Ervic Vijandre has partnered with Tipsy Pig owners to open in Taguig City.

Judy Ann and Ryan Agoncillo owns Angrydobo, a restaurant located in Taft, in front of De La Salle University. The idea to open a restaurant was inspired by a love quarrel they had in 2005.

Comedy Queen Aiai Delas owns a casual restaurant called Aisian Fusion, which serves Chinese, Japanese, and Korean dishes.

Comedian Teri Onor launched his own production company called Teri Aunor Entertainment Services or TOES. He aims to produce movies and concerts thru this company. His first project is a concert that features singer-impersonator Anton Diva.

Carla Abellana's cafeteria-style restaurant Holy Smokes in Poblacion, Makati has been closed down already. But, don't be sad, Carla's food business will be relocated in Katipunan Avenue, Quezon City.

Harlene Bautista owns a Filipino restaurant called Sulu, which has branches in Quezon City and Taguig.

Martin Jickain owns a local pub in Boracay called Los Indios Bravos. He also owns a bakeshop called Martinapay in the resort island.

Pauleen Luna channeled her love for milk tea by opening her own business in Festival Mall in Alabang. Don't forget to visit Bestea Milktea!

Versatile performer Anthony Rosaldo owns a food business called Bibi-Waf, co-owned by international Chef JV Romero.

Actor Marco Gumabao is the co-owner of Tipsy Pig gastropub in Timog Avenue, Quezon City alongside fellow actor and best friend Pat Sugui.

Seasoned actress Gladys Reyes has a restaurant named Estela.

Brothers-in-law Nico Bolzico and Erwan Heussaff opened a new food business, Chingolo Deli, that offers Bolzico Beef.

Kapuso actress Jillian Ward owns a milk tea shop in Floridablanca, Pampanga called Wonder Tea Philippines.

To mark their 16th wedding anniversary, Gladys Reyes and husband Christopher Roxas have decided to open their catering business, “Sommereux.” The name was based on Christopher's real last name.

Showbiz power couple Jennylyn Mercado and Dennis Trillo opened a cat café, 'Litterbucks,' in Maginhawa Street in Quezon City. Dropped in this amazing café to eat some delicious cookies or drinking your favorite tea, while cuddling with your adorable furbabies too!

Vince Velasco might be busy hosting events or doing commercial shoots, but he still wanted to build his own business. He put up a group boxing studio called Flyweight for those who are into boxing.

Kylie Padilla is selling her own version of organic, vegan, and cruelty free beauty and bath essentials called Avalunabykylie.

John Feir is the man behind the mouthwatering dishes of The Backyard Grill N' Chill.

Matt Lozano is selling homemade meals with recipes created by his family in Lozano's Kitchen.

Winwyn Marquez took her love for bread to the next level by opening her online store, Bread Wynner.

Mike Tan owns the online bread store, Cinnamoans Manila. The store offers variants of the classic cinnamon bread roll.

Ex-GMA news reporter Steve Dailisan became a co-owner of the meat store, TASTEEEVE. He offers varied kinds of meat from German franks to corned beef.

Neil Ryan Sese opened his seafood business, K&G Seafood, during the height of the COVID-19 pandemic. His aim, aside from offering great food, is to help fellow cyclists earn money on the side.

'Wowowin' director Gab Valenciano opened his takoyaki business, Tako Bros. He shared that he has already opened two out of 10 branches in Metro Manila.

Kapuso leading lady Andrea Torres officially opened her food delivery business called Family Favorites in June 2020. Her business offers delectable snacks like polvoron, stuffed mushrooms, bread puddings, and so much more.

Sisters Angelika and Mika Dela Cruz ventured into opening their photo studio business in Malabon.

Chef heartthrob Jose Sarasola has invested his money wisely by opening the Avenue 75, a sports bar in BF Homes in Parañaque city.

Model Santino Rosales, son of actor-singer Jericho Rosales, braved the uncertainty brought about by the COVID-19 pandemic by opening his restaurant business, Kaisaint: Skews and Brews, in Parañaque City.

Former 'Bubble Gang' star Ara Mina is a proud owner of Hazel Berry Café, which has branches in Quezon City, Pasig City, Muntinlupa City, and Pampanga.

Pambansang Ginoo David Licauco has also found success in the businesses he put up. He is an owner of a fast-food chain called Kuya Korea and the restaurant Sobra Café in Alabang. He also mentioned in interview that he has invested in a construction company.

Kapamilya actress Bea Alonzo and her business partners opened Dean and Deluca cafe in November 2019.

Actress Pauline Mendoza wanted to expand her horizon and put up her own business at age 21. She is now a proud owner of a skin-care store in Alaminos, Pangasinan. Pauline told GMANetwork.com, “As a 21-year-old, ayaw ko lang umasa sa studies ko, ayaw ko lang umasa sa career ko as an actress. Gusto ko meron pa rin iba, as in lumawak talaga siya.”

Comedienne Pokwang used her gift of making delicious foods to start her home-based business POKLEE food products.

Soap opera actress Dimples Romana and her husband Boyet Ahmee own a posh restaurant in Singapore called Alegria. According to the celebrity mom, “Never in our wildest dreams did we ever imagine (@boyetahmee and I) will have a business venture outside the Philippines and a posh restaurant in Singapore at that,”

TV actor-model Anjo Damiles opened The Breakfast Menu in June 2020. He talked about his inspiration on Instagram, why he ventured into food business in the middle of the pandemic. Anjo explained, “The business started mid-June 2020 when it was pandemic. My friends and [I] thought of something that would sell and all that we could think [of] was food and nothing else. So we decided to open our food business, my friend selling burgers and me selling full meals!”

Kapuso singer Jeremiah Tiangco welcomed a new chapter in his career and this time, as a business owner. 'The Clash' grand champion opened his Biyaya Café in Imus, Cavite in May 2022.

Former beauty queen Ruffa Gutierrez was happy to announce her business venture, a beauty and lifestyle brand. Ruffa told Ogie in his interview, “Gutz and Glow is my new beauty and lifestyle brand that I'm launching before my birthday.

“I've always been an entrepreneur naman, pero it's always in showbiz 'di ba producing concerts, movies, TV shows, reality shows. So, this is my first venture na talagang all-out business na talaga.”

Asia's Limitless star Julie Anne San Jose tapped her creative mind to launch her own clothing brand together with her sister Joana. On May 28, 2022, the San Jose sisters opened their online clothing business Mundane Club.

In an exclusive interview with PEP.Ph, Rabiya Mateo proudly shared that she's a businesswoman at the age of 25 after opening her beauty lounge business located at BF Homes, Parañaque in the early parts of June.

In one of the episodes of "Bawal Judgemental" in 'Eat Bulaga,' Kapuso hunk actor Prince Clemente shared that he recently opened his first restaurant named Mangan-Tila that offers authentic Pangasinan delicacy known as pigar-pigar.

Celebrity dad Juancho Triviño launched his pandemic-proof business. It is an online fitness platform called Fit Crew that organizes fitness events for businesses and companies. He also has a food cart business named Tokyo Tempura.

Amid the pandemic, Yasser Marta opted for a buy and sell business of vintage cars. In an interview, Yasser revealed that he is really into cars and motorcycles, especially vintage ones. He is also the one who is responsible for the operations and communications of his business called YM Automart.

Gabbi Garcia and Khalil Ramos recently launched their food business Meat-Up bolstered by their love of steak.

Wais na misis Neri Miranda ventured into a lot of businesses from something as simple as gourmet tuyo to restaurants and rest houses they rent out. Her newest venture is a salon she saved from being closed down.

Kapuso Comedy Queen Aiai Delas Alas also ventured into business when she started her own baking business in San Fransisco making Ube Pandesal and Milk Buns.

Dianne Medina and Rodjun Cruz also shared a milestone they had when they started their house rental business. Dianne said that she was inspired by her grandparents and parents since it has been their family business for years.

The Clash season 2 grand winner Jeremiah Tiangco also opened a cafe in Cavite he calls Biyaya Cafe.

Multi-awarded Barangay LS DJ Papa Dudut has been working hard since the grand opening of his two businesses in a popular mall in Antipolo city in November 2022.

The 'Barangay Love Stories' host is the owner of a coffee/milk tea shop called “The Brewed Buddies” and a chicken wings resto named “Wings Haven”.

Former 'Hashtag' member Zeus Collins and his wife, Pauline Redondo, worked double time to build their food business Le Katsu. Their Japanese-inspired food business already has 100 branches.

YouTuber Mimiyuuuh turned her love for fashion into another source of income, by relaunching her fashion brand “FANGS” early 2022.

The popular content creator told Preview Magazine, “And now na parang, 'yun nga po I have, nakaipon-ipon na po ako and feeling ko po, it's about time. So, nag-manage po talaga ako ng time ko, starting last year po, kasi parang I really want to start my 2022 with my brand.”

“Binigyan ko ng oras 'yung sketching, resourcing, ganyan and talking with suppliers. So, time management po 'yung masu-suggest ko on how I came up with [this]. Kasi ako, I'm super hands-on, so parang alam ko, I want to see kung pa'no niya ginawa. So, next time, I can also do it on my own parang ganoon.”

Bela Padilla is the newest Pinay celebrity to launch her beauty brand. Her brand 'Bela by Bela' is now available in several major shopping apps. Bela's product lineup includes lip tints, lip balms, and cheek tints.

In her Instagram post last September 9, she talked about this new milestone saying, “I will have so many posts after this thanking my business partners, creative teams, friends and family members who have been so supportive. But right now, I just want to take a moment to breathe and appreciate how I've found a “me” I'm so comfortable and happy with ️ thank you guys for all the love and support, I am so so grateful.”

Turning a dream into a reality! Sparkle primetime actress Glaiza De Castro is excited for her new business venture with husband David Rainey in Baler, Aurora.

Would you care for a cup of coffee at Breboxbaler? Glaiza talked about this special project saying, “We were just imagining this during the start of pandemic and now it's all coming together. It was a long and challenging process but equally exciting and satisfying. So proud of us, @david_rainey89.”

Content creator and actress Kristel Fulgar had an inspiring start with the launch of her new fragrance line Kalmellow. In her vlog, the former child star thanked her fans for their amazing support because the first batch of their products had sold out already.

Kristel said, “Sa mga nakabili ng perfume namin maraming, maraming, maraming, maraming salamat po. Hindi ko po alam kung paano i-express 'yung gratitude ko or 'yung eagerness ko to thank everyone, pero thank you for supporting my dream.”

“Thank you for being there for me sa lahat ng journey ko na pinapasok ko sa buhay."

At the height of the pandemic in 2020, Wendell Ramos's wife, Kukai Guevarra, started a business. Now, the WenDeli Meat House is a growing frozen products business selling high-quality and ready-to-cook Filipino breakfast food like longganisa and beef tapa.

'Pinoy Big Brother' housemate River Joseph established the business 'River Cass', which creates plastic bags made of cassava starch.

Ysabel Ortega, Elle Villanueva, and Sophia Señoron made a huge step by launching their very new nail spa at Il Terrazzo in Quezon City last September 2023.

Before tying the knot in 2025, showbiz couple EA Guzman and Shaira Diaz invested their hard-earned money by putting up a milk tea shop in Las Piñas City.

Social media influencer and actor Lharby Policarpio took his love for coffee to the next level by opening Coffee Blanc Manila together with his business partner.

In his vlog, Lharby shared that he wanted their customers to get the best coffee.

“Sobrang excited ako, kasi sinabi namin dun sa supplier na ang gusto talaga namin kunin na coffee bean is 'yung specialty grade coffee. Kahit pricey siya, because we really wanted to offer you guys a good coffee talaga na masarap.

“At alam kong sobrang dumadami na talaga 'yung coffee enthusiast. Gusto talaga namin na masarap 'yung kape.”

'Pinoy Big Brother' housemate Vince Maristela is the owner of Nashville Fried Chicken PH, which delivers sumptuous burgers.

In an interview with 'Pera Paraan,' Vince stated that it is important for celebrities to invest their hard-earned money.

“Mga artista ngayon matatalino na rin talaga and alam namin na hindi talaga forever ka magiging artista, so as much as possible na habang kumikita ka ngayon, ini-invest mo siya sa ibang bagay na magbibigay din sa'yo ng kita in the long run.”

Dominic Roque has his own production house called Black Peak Hypermedia Productions, which produces audio-visual presentations (AVP) and digital ads for other companies.

'3R' host and Coca-Cola commercial model Chantal Lontoc-del Rosario took over the business of her late mom, Jeron Travel and Tours Corporation.

“Kasi it was my mom's before she passed away, and then I took over. Unknowingly, kasi hindi naman 'yun 'yung linya na gusto ko, I wanted to do news and so forth, di ba? But, eventually iyon na 'yung mga naging passion ko. Aside from hosting, women empowerment, and then travel,” Chantal shared on 'Think Talk Tea.'

Miss Universe Philippines 2022 winner Celeste Cortesi entered the beauty and care industry by launching in October 2024 her lip-care brand 'Asul.'

Luis Hontiveros told Ogie Diaz during his guest appearance on 'The Issue Is You' that he has no plans of entering politics for now. Instead, he is focused on growing his business, "I'm just really focused on building my career as an actor and also taking care of my business. So I'm in the life insurance. Life insurance industry, more on finance.”

Sparkle leading man Dustin Yu gave Karen Davila a tour of his restaurant named Eraya, which is located in San Juan, Metro Manila.

In his chat with the Kapamilya broadcaster, he explained why he decided to open a restaurant.

“Hindi mawawala 'yung gusto kong kumita talaga and of course, most importantly matuto talaga.”

Dustin also explained the meaning of the resto "Eraya." According to the Kapuso actor,

“Galing siya Miss Karen sa struggles ko before, so it means kasi, fortune's favorite. Kahit ang dami ko napagdaanan before, nandito pa rin ako. Sinusuwerte.”

We can add former 'Bubble Gang' star Faye Lorenzo to the growing list of celebrity girl bosses after she opened her own business.

Faye started 2026 strong with the launching of her aesthetic clinic 𝐋𝐮𝐦𝐢𝐧𝐚é 𝐀𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜𝐬 in Mandaluyong City.