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SB19 officially named Philippines' newest tourism ambassadors
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The Department of Tourism (DOT) has officially named global P-pop sensation SB19 as the Philippines' newest tourism ambassadors.
The announcement came after the DOT teased the partnership through a social media campaign, featuring a "Galingbayan" box as a send-off package sent to the group before the U.S. leg of their world tour.
Tourism Secretary Dita Angara-Mathay said SB19's international success and growing global fanbase make the group ideal ambassadors for Philippine tourism. She noted that the quintet's influence has inspired overseas Filipinos and international fans alike to travel to the Philippines, whether to reconnect with their roots or attend the group's performances.
As tourism ambassadors, SB19 will work with the DOT to encourage their global fandom, A'TIN, to experience the country's rich culture, heritage, and tourist destinations firsthand.
"Matagal na po itong moment na ito na inaantay namin," member Josh Cullen said. "We want to make a genuine difference, so we're teaming up with partners who get our vision. By taking our music to established international markets, we can connect with the global Filipino diaspora, share our culture, and give them that feeling of home."
The appointment comes as SB19 continues to achieve major global milestones. On July 29, they will become the first Filipino group to throw the ceremonial first pitch at a Major League Baseball game, ahead of the Chicago White Sox vs. New York Yankees matchup. A day later, on July 30, they will be the first Filipino act to perform at Lollapalooza in Grant Park, Chicago, one of the largest music festivals in the world.
The group's international reach extends further into August, with performances at Summer Sonic 2026 in Osaka and Tokyo, Japan, alongside fellow Filipino acts ena mori and BINI, the latter of which were recently named tourism ambassadors as well.
Check out SB19's latest snaps as they begin a new journey, proudly carrying the country's flag on the global stage.
