It was an afternoon filled with prosperity, gratitude, and glittering celebrity presence as Beautederm ushered in the Chinese New Year with a grand celebration at its headquarters in Angeles City, Pampanga.
Showbiz personalities, influencers, members of the press, and brand partners gathered to welcome what is believed to be a year of bold movement and rapid success.
Dressed in green shirts and surrounded by traditional Chinese décor symbolizing luck and abundance, the brand ambassadors lit up the venue, posing for photos and mingling with guests. The event marked the brand's third Chinese New Year celebration in the building — a milestone that reflects the company's continuous growth.
At the heart of the celebration was an inspiring speech from the brand owner, Rhea Anicoche-Tan, who expressed gratitude to everyone who has been part of the brand's journey.
“They say the year of the horse brings rapid success, bold movement, and great adventure. As I look around this room, our amazing influencers, our trusted press partners, our hard-working team, and my beautiful Beautederm ambassadors, I know we are more than ready for the ride.
“The horse symbolizes strength, passion, and determination. Qualities that truly define our Beautyderm family. We are driven, fearless, and always moving forward with purpose.
“I'm especially happy because this celebration has become a tradition for us. Each year, we gather not only to welcome prosperity but to give thanks. At the same time, this is also the third Chinese New Year celebration in this building. A meaningful reminder of how far we've come and how blessed we have been.
"To our ambassadors, our media friends, influencers, and partners, thank you for your love, loyalty, and belief in Beautederm. You inspire us to dream bigger and achieve more each year.
“And as we welcome the new year, we continue to grow together, embrace new opportunities, and share even greater success. And may this year bring prosperity, good health, and abundant blessings to all of us.”
The CEO's heartfelt message was met with applause, as guests reflected on the brand's milestones and the strong community it has built over the years.
The celebration continued with a traditional lion dance performance, symbolizing good fortune and driving away negative energy. Guests were treated to a lavish spread and exclusive bonding moments between celebrities, influencers, and media personalities.
Here are some of the highlights of the event:
Celebrity brand ambassadors gather at Beautederm's headquarters in Angeles City, Pampanga, to celebrate the Chinese New Year. In this photo (seated, from left) Buboy Villar, Sugar Mercado, Janna Dominguez; (standing, first row) Ejay Falcon with wife Janna, Nicolette Henson, Jenny Gabriel, Sunshine Garcia-Castro, Kakai Bautista, CEO Rhea Anicoche-Tan, Gillian Vicencio, Rochelle Barrameda with daughter, Nadine Samonte, Jeck Maierhofer; (standing, second row) Thia Thomalla, Pepita Curtis, Darla Sauler, Thou Reyes, Kimson Tan (behind Gillian), and Rico Maierhofer.
Celebrity ambassadors quickly pose for a photo opportunity at the brand's headquarters in Angeles City, Pampanga.
Award-winning actress Lorna Tolentino came just in time for the Chinese New Year celebration. She was greeted with brand owner Rhea Anicoche-Tan.
The program started with a traditional lion dance performance.
Dennis Trillo (left) and Sugar Mercado (right) give angpao to lion dancers for good luck.
Dennis Trillo greeted Lorna Tolentino upon seeing her at the venue. In this photo, they were photographed with Rhea Tan and actor-turned-politician Aaron Villaflor.
(From left) Chanel Morales, Pepita Curtis, Sugar Mercado, Buboy Villar, and Jenny Gabriel bring laughter as they give their Chinese New Year messages to the invited guests.
Chanel Morales and Sugar Mercado shared a playful exchange after being teased about not yet being officially named celebrity ambassadors of the brand.
Celebrity guest Nadine Samonte (center) with the brand ambassadors Regine Angeles (left) and Jeck Maierhofer.
The ladies were later joined by Jeck's husband, professional basketball player Rico Maierhofer.
PBA players Terrence Romeo and Ryan Araña also joined the Chinese New Year celebration.