The year 2021 boasts a plethora of viral K-pop hits from groups like BTS, Red Velvet, TWICE, and ASTRO. Not to mention the Korean music industry's solo acts like IU, who made noise, too.
To say that the K-pop world is a cut-throat industry is an understatement. As it is, new groups find themselves in a crowded room full of talented artists. But, Starship Entertainment, which handles the career of Monsta X, surpassed everyone's expectation with the successful launch of its girl group IVE short for I HAVE on December 1, 2021.
IVE is composed of the promising sextet Yujin, Gaeul, Wonyoung, Liz, Leeseo,--who are all Koreans--and Rei, who is from Japan,
These stunning ladies caught the attention of a lot of people with their electrifying and catchy debut single "Eleven."
Get to know more about this rookie K-pop group in this gallery.
Meet Wonyoung, Yujin, and Gaeul. K-pop fans are familiar with Yujin and Wonyoung since they joined the singing-competition show 'Produce 48.' In addition, Yujin is the leader of the Starship Entertainment girl idol.
Completing 'I HAVE' are Rei, Liz, and Leeseo.
If there's one major indication that IVE is a K-pop group to watch for in 2022, well, the performance of their title track “Eleven” is proof that they have the potential. Lyricist Seo Ji-eum worked on IVE's hit single.
“Eleven” is a phenomenal hit for a rookie group, since it has garnered over 46 million views since it was released on YouTube on December 1, 2021.
In an interview with The Korean Herald, Wonyoung described their title track as a “pop-dance-based tune peppered with energetic and rhythmical instrumentals as the background.”
According to allkpop.com, "Eleven" sold 152,229 copies in the first week of sales based on the Hanteo Chart.
As of December 23, 2021, IVE'S official IG account has 1.2 million followers, imagine how their social media pages will grow in a few years, .
IVE performed in the annual KBS Song Festival and their performance video on YouTube has over 1.7 million views.
The new angels of K-pop. Exciting days ahead for this talented sextet.
Bigger milestones and recognition for IVE. We are all rooting for you ladies!
After the success of “ELEVEN,” IVE continued to drop hits and released their song “LOVE DIVE.” The track won the hearts of K-pop fans and K-pop idols alike and later on won the Best Song of the Year award at the 2022 Melon Music Awards.
At this writing, the music video of “LOVE DIVE” has already racked up 217 million views on YouTube. It also won Song of the Year at highly acclaimed awards shows such as MAMA, Asia Artist Awards, and the Golden Disc Awards.
IVE didn't stop with “ELEVEN” and “LOVE DIVE.” They continued to release quality music and dropped their song “AFTER LIKE.” It was also well-received by K-pop fans and fellow K-pop idols and garnered traction on various social media platforms.
Like “LOVE DIVE,” the music video of IVE's “AFTER LIKE” reached up to 212 million views and was loved by a lot of people because of the grandiosity it's etched with. The music video featured the members dancing while fireworks exploded in the background.
After the success of their songs “ELEVEN,” “LOVE DIVE,” and “AFTER LIKE,” IVE finally released their first studio album “I'VE IVE” last April 2023. The new album features their hit songs “I AM” and “Kitsch.”
IVE is currently on their “IVE THE FIRST FAN CONCERT <The Prom Queens> concert tour and will be stopping by the Philippines to perform live in front of their Filipino DIVEs for the first time ever.