
Alden Richards was honored as the Most Valuable Taxpayer for 2025 at the 2026 Tax Campaign Kick-Off Event of the Bureau of Internal Revenue (BIR).
Sparkle shared a video of Alden's speech during the 2026 Tax Campaign Kick-Off Event held at the Jose Rizal Coliseum in Calamba, Laguna.
PHOTO SOURCE: Sparkle
Alden stated, "I'm deeply humbled and grateful po to be recognized as one of your most valuable taxpayers of 2025. This award is not just a personal achievement but actually a reminder po of our shared responsibility bilang mamamayan ng ating bansa. Naniniwala po ako na paying the right taxes is more than just a legal obligation. It is a commitment to nation-building."
He emphasized his awareness of the influence and responsibility that come with being a public figure.
"As a public figure, I understand that influence comes with responsibility. I hope through this recognition more individuals, especially those in the private sector and in the entertainment industry, will be encouraged to fulfill their tax obligations faithfully and transparently."
He added, "Being a responsible taxpayer is something we should all take pride in. Dapat po nating ipagmalaki ang pagiging taxpayer."
He ended his speech with a simple reminder to fellow taxpayers: "Paalala ko lamang po, magbayad tayo po nang tamang buwis; at higit sa lahat, magbayad tayo sa tamang oras."
Here are some of the celebrity top taxpayers in the 2025 Regional Tax Campaign: