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PHOTO SOURCE: Sparkle
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Alden Richards recognized as 2025 Most Valuable Taxpayer

By Maine Aquino
Published February 28, 2026 2:43 PM PHT

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Alden Richards: "Dapat po nating ipagmalaki ang pagiging taxpayer."

Alden Richards was honored as the Most Valuable Taxpayer for 2025 at the 2026 Tax Campaign Kick-Off Event of the Bureau of Internal Revenue (BIR).

Sparkle shared a video of Alden's speech during the 2026 Tax Campaign Kick-Off Event held at the Jose Rizal Coliseum in Calamba, Laguna.

PHOTO SOURCE: Sparkle

Alden stated, "I'm deeply humbled and grateful po to be recognized as one of your most valuable taxpayers of 2025. This award is not just a personal achievement but actually a reminder po of our shared responsibility bilang mamamayan ng ating bansa. Naniniwala po ako na paying the right taxes is more than just a legal obligation. It is a commitment to nation-building."

He emphasized his awareness of the influence and responsibility that come with being a public figure.

"As a public figure, I understand that influence comes with responsibility. I hope through this recognition more individuals, especially those in the private sector and in the entertainment industry, will be encouraged to fulfill their tax obligations faithfully and transparently."

A post shared by Sparkle GMA Artist Center (@sparklegmaartistcenter)

He added, "Being a responsible taxpayer is something we should all take pride in. Dapat po nating ipagmalaki ang pagiging taxpayer."

He ended his speech with a simple reminder to fellow taxpayers: "Paalala ko lamang po, magbayad tayo po nang tamang buwis; at higit sa lahat, magbayad tayo sa tamang oras."

Here are some of the celebrity top taxpayers in the 2025 Regional Tax Campaign: