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Animal Crossing characters featured in Vogue is made by a Filipino designer!

By Bianca Geli
Published June 3, 2020 1:09 PM PHT

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Animal Crossing character


Kara Chung was featured in the fashion and lifestyle magazine for her fashionable characters in a video game.

Social simulation game Animal Crossing is taking over gamers on Ninntendo Switch. The game lets users create a virtual reality where players can interact through cute characters on an island.

Some players have taken their Animal Crossing characters' wardrobe to a whole other level, dressing them with designer outfits fit for the runway.

Kara Chung, a Filipina designer and photographer, has made her Animal Crossing characters her very own models as she showcased her creative OOTDs on them, as seen on her Instagram page dedicated to her fashion-savvy characters.

Kara shared her intention of helping people cope with the quarantine blues amid the coronavirus pandemic by creating a fusion between fashion and virtual reality.

"Where does fashion go after the lockdown? Right now people are connecting by taking pictures of themselves in their homes.

"I can't help but see similarities with this video game: everyone has become an image-maker, stylist, and model rolled into one.

"We're remembering together, and at the same time, the internet has evolved into a collective vision board.

"We're recreating our SSENSE wish lists. We're cosplaying as *ourselves*, with room to play.

"We're living in one big remix of reality, and this game is proof that creativity transcends isolation.

"Identity, and the pure joy that comes with its honest expression, is something to share.

"@referencefestival has asked important questions about how we can continue conversations about clothes that transcend the physical.

"Although this cannot replace a real show, nor overcome real delays and obstacles in the new normal, creating these digital tributes has been my small way to keep the story going.

@burberry by @earlburgos

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She has made characters wearing popular fashion brands such as Chanel, Gucci, Marc Jacobs, among others.

Chanel

illustrator & designer @careaux + @chanelofficial

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Gucci

Angelo in Gucci beanie and pullover

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Marc Jacobs

@marcjacobs (1/3) Virtual photography @kara__chung Clothing design @isaiaraneta @marompu_ @selinadg @kara__chung

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Kara's virtual fashionista characters eventually international high-end labels such as Valentino--who tapped her to feature their Spring and Pre-fall 2020 collection in her
creations.

(1/3) Excited to announce that we collaborated with @maisonvalentino on 20 custom men's and women's SS20/PF20 looks, featuring fluorescent dresses, puffer jackets, logo hats and more. Codes available soon via stories. So grateful to Valentino for creating an open conversation with artists on this platform, proving that the joy of creation translates into the digital realm and beyond. In-game photography & video / @kara__chung Virtual clothing design @carloleezy @isaiaraneta @jasonroberto @marompu_ @nicconcepcion @raalfonsoo @selinadg @kara__chung

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Kara also recently collaborated with stylist Marc Goehring, and the Berlin-based fashion organization Reference Festival to stage the first-ever Animal Crossing runway show.
Included in their line of brands were Louis Vuitton, Dior, Balenciaga, among others.

International fashion media outlet Vogue has even featured the fashion show, showcasing Kara's creations.

Virtual fashion show now live ❤️ @voguerunway @referencefestival Video & outfit designs @kara__chung Styled by @marcgoehring Soundtrack by @michelgaubert @joon.songs Thank you @mumihaiati @fakesupremebrick! “For Reference Festival, staging a virtual fashion show on a popular video game is an extension of the organization's non-traditional approach to fashion events. (Last year, the group debuted a 24-hour fashion festival-turned-party.) “I believe that the future of fashion is a broad field of many aspects, and that anything virtual and engaging, and gaming in particular, are among them,” Reference Studios founder Mumi Haiati tells Vogue. “An intention of the first edition of our festival was showcasing new formats of presenting fashion, innovation at its very core--a subject that has now become more important than ever. With the second edition we will carry on doing so and push the idea even further. Gaming specifically adds an aspect of community which of course is a most significant factor in contemporary communications.”

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Celebrities and fashion brands have also found ways to incorporate fashion into their quarantine and "new normal" life by adding some unique style to their personal protective equipment (PPE) and face masks.

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