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Beauty Empire debuted strongly after its TV release last July 7.

In addition to receiving favorable TV ratings, the GMA, Viu, and CreaZion Studios drama series accumulated 89.8 million views across all social media platforms on GMA Network and GMA Public Affairs, as of July 18, 2025, within its first two weeks of airing.

Beauty Empire, which premiered on Viu last June 16, became the no. 1 show on the streaming service on the week it was launched on GMA Prime.

The series follows a rags-to-riches beauty entrepreneur who is out to take revenge on the people who have wronged her. She comes out as a new beauty industry player, tearing down the empire that her enemies have built. She goes head-to-head against a crass but social media famous beauty CEO who is mentored by her idol, a powerful industry veteran whose ties to her goes beyond business. But as she tears her opponents down in social media and as they destroy each others' personal lives, an invisible player becomes evidently responsible for the bloodshed happening amidst the ongoing beauty wars.

Beauty Empire is headlined by Barbie Forteza, Kyline Alcantara, Sid Lucero, Sam Concepcion, Chai Fonacier, and Ruffa Gutierrez. Joining them are Gloria Diaz and Choi Bo-min who have a special participation in the series.

Beauty Empire airs from Monday to Thursday, 9:35 p.m. on GMA and 11:25 p.m. on GTV. Viewers can also watch the series on Viu.

An original concept by CreaZion Studios, Beauty Empire is a Viu Original series from the production of GMA Public Affairs. It is directed by Mark Dela Cruz.

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