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'Beauty Empire' scores top TV ratings, ranks no. 1 on Viu for 2 consecutive weeks

By Jansen Ramos
Published July 23, 2025 1:32 PM PHT

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Beauty Empire


GMA, Viu, and CreaZion Studios drama series 'Beauty Empire' resonated exceptionally with viewers across all distribution channels, dominating both on-air and on streaming service.

Drama series Beauty Empire achieved remarkable success, demonstrating strong performance metrics across traditional broadcast and digital platforms.

The GMA, Viu, and CreaZion Studios collaboration series made a powerful impact both on-air and on Viu after championing TV ratings and registering significant traction on the popular streaming service, captivating audiences everywhere.

With compelling storytelling and dynamic reach, Beauty Empire earned a rating of 5.1 percent based on the preliminary/overnight data of Nielsen Philippines Television Audience Measurement (TAM) on July 21, 2025. In addition, it landed on the top spot of being the most-streamed show on Viu for two consecutive weeks.

A post shared by GMA Public Affairs (@gmapublicaffairs)

Beauty Empire is headlined by Barbie Forteza, Kyline Alcantara, Sid Lucero, Sam Concepcion, Chai Fonacier, and Ruffa Gutierrez. Joining them are Gloria Diaz and Choi Bo-min who have a special participation in the series.

An original concept by CreaZion Studios, Beauty Empire is a Viu Original series from the production of GMA Public Affairs. It is directed by Mark Dela Cruz.

Streaming on Viu, it airs from Monday to Thursday, 9:35 p.m. on GMA and 11:25 p.m. on GTV.

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