Beauty in the Philippines: CEOs perspective on the rise of the beauty industry
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Beauty products owners revealed how they foresee the future of the beauty industry in the Philippines especially in the digital age.
With the constant release of online reviews, Filipinos easily identify which beauty products will give the promised results and which one to axe.
In order to make a mark in the beauty industry, a lot of brands work on their unique potions that will stand out in the market. In an exclusive interview of GMANetwork.com with brand owners, they revealed how they foresee the future of the beauty industry in the Philippines especially in the digital age.
According to Jacqueline Y. Gutierrez, CEO and co-founder of Happy Skin, they were pleased that they were able to start their brand on a perfect timing when Filipinos proudly patronize local products.
“Social media was becoming the great equalizer between the big brands and the start-ups. Filipinos are also more receptive to homegrown brands now--there's a stronger sense of pride in patronizing Pinoy brands.”
She also noted how Filipinos look for innovations in products. “We see more and more Filipinos trying out new beauty innovations. In the cosmetics category, we see new brands launching monthly offering new innovations and exciting campaigns - these will all fuel the excitement and desire of the beauty industry in the Philippines. “
Jessica Palma, CEO of Filipino skincare and cosmetics line Sooper Beaute, discussed that the Filipinos' demand for beauty products is on the rise and more brands are joining the industry.
“The beauty industry in the Philippines is just booming. Every day a new brand emerges and even celebrities are now making their own. We have a lot to develop, a lot to offer and there's a lot of Filipinos waiting every day for something new to solve their skin and beauty woes.”
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Jonalyn Sison, founder of Skinpotions, noted that the Philippines is next to South Korea when it comes to coming up products that solve skin issues.
“Philippines is showing a huge market for beauty enthusiasts. The market is growing and expanding through generations. We can see the current trend that more Filipinas are inclined towards cosmetics even at young age nowadays. We are very conscious about our appearance, we love taking care of our skin, we always want to look good and feel good about ourselves. And this is one of the reasons why locally, our skincare and cosmetics industry are emerging.”
KJM Cosmetics founders, Kareen and Astro Maningo, believe that the beauty industry will help boost the economy.
“Filipinos love beauty products. Filipinos are highly-sophisticated when it comes to cosmetics and beauty products. Our beauty industry is just at the beginning of a worldwide trend and we are all here to stay. It is about time that the beauty industry will be one of the sources for the boost of our economy.”
Meanwhile, Theresa Buenaflor of Ellana Cosmetics believes in the power of the digital age and its ease of purchasing products as the reason why beauty products will continue its success.
“The Philippines' beauty industry will continue to rise due to the ease of reaching out to customers via all things social.”
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