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This year, GMA Network is set to release a Christmas Station ID that celebrates family, love, and Filipino values that shine through even brighter during the Christmas Season.

Dubbed Puno ng Puso ang Pasko, the Christmas Station ID 2025 affirms the values that make a Filipino Christmas truly unique. Featuring seven Filipino values—mapagmahal sa pamilya, maabilidad, mapagmalasakit, makabayan, masayahin, malikhain, and maka-Diyos—this year's message goes beyond extravagance, to put the warmth of home and the love that connects us all at the heart of the campaign.

As GMA Network also marks its 75th year, this also serves as an extension of GMA Network's “Ganito Tayo, Kapuso,” a collection of seven short films launched last August that celebrate the Filipino values of being Mapagmahal sa Pamilya, Maabilidad, Mapagmalasakit, Malikhain, Masayahin, Makabayan, and Maka-Diyos.

“Every year, our CSID has a message at its heart, but this year, we really wanted to put that message front and center. Usually, we would go for a grand convergence of our stars, and that's something we always love to do, kasi parang tradition na iyan. Pero this time, we took a step back and asked, 'What do we really want to say as a Network this Christmas?'” shared Dino Garcia, Assistant Vice President and Creative Director of GMA's Program Support Department.

He added, “With everything happening around us, the team felt it's the right time to celebrate the Filipino heart and the values that make Christmas truly special. That's the focus.”

Following the challenges Filipinos have overcome, this year's Christmas Station ID reminds everyone to pause and cherish what truly matters—spending the holidays with family and loved ones, hearing laughter fill the air during Noche Buena, feeling the warmth of hugs, and celebrating the joy of togetherness.

“Punong-puno ng puso ang bawat ginagawa natin para sa ating loved ones at sa mga taong nakakasama natin. It's a reminder that no matter what we go through, our heart, warmth, and kindness as Filipinos always shine through,” Garcia shared.

The network hopes that this year's Christmas Station ID will serve as a heartfelt reminder of the goodness that lives within every Filipino.

“We want them to be reminded of the good that's inside all of us. Wish namin is after watching, they feel inspired to carry those values and share them, kasi 'yun talaga ang puso ng Pasko,” he said.

Through this message, GMA emphasizes that beyond the lights and festivities, the real magic of the season comes from kindness, compassion, and love.

Witness the true spirit of Filipino Christmas in GMA's Christmas Station ID 2025, premiering on Sunday, November 9.