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Former Miss Universe Catriona Gray is known for her advocacy in promoting Filipino culture to the world. She regularly travels around the country looking for individuals and local businesses that deserve to be promoted.

Despite the ongoing pandemic, the beauty queen was able to travel to Zamboanga to film her Raise Your Flag Series for her YouTube channel.

This series aims to promote the local products of the Philippines. Her previous video was all about La Union.

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Raise Your Flag ZAMBOANGA! 🇵🇭 Our second chapter of our Raise Your Flag series takes me to Zamboanga, Mindanao, and I cant wait to spotlight our proudly owned and made Filipino products and businesses on my platforms to hopefully encourage you to all join me in our efforts to support our countrymen. #SupportLocalPH @otop.philippines. 💛 Tara! First time ko dito sa Zamboanga at sobrang sabik ako para makita ang Yakan village and to learn about TauSug weaves! 😍 May suggestions ba kayo mga lugar, pagkain at ibang mga bagay? Comment below! Buenos Dias!!!! #RaiseYourFlagZamboanga 🇵🇭 Captured by @noel_can.do.it Glam @memayfrancisco @hairbybrentsales Styled by @justine.aliman19 @styledbypatrickhenry in a Yakan Skirt designed by Frederico Navarro, a Filipino designer from Zamboanga. Special thanks to @dti.philippines Note: Myself and all of my (limited) number of team have been swab tested and are taking every measure: mask wearing, handwashing/sanitizing, social distancing and limiting number of people present, throughout all of our visits. #StaySafe

Isang post na ibinahagi ni Catriona Gray (@catriona_gray) noong Oct 7, 2020 nang 12:20am PDT

“Our second chapter of our Raise Your Flag series takes me to Zamboanga, Mindanao, and I cant [sic] wait to spotlight our proudly owned and made Filipino products and businesses on my platforms to hopefully encourage you to all join me in our efforts to support our countrymen,” she said in her Instagram last Oct. 7 when she arrived in Zamboanga.

During this trip, she met one of the cultural icons of the city, Zalma Ballati. She is a master weaver of the Yakan Village, making traditional garments.

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Such an honor to have the opportunity to meet Zalma Ballati, siya ang Master Weaver of Yakan Village, Zamboanga City 🇵🇭 Bilang isang "Master Weaver", alam niya ang pitong klaseng disenyo ng Yakan. At gumagawa rin siya ng sarili niyang disenyo. She was taught by her mother, and she in turn is passing down the art of yakan weaving to this generation. You can directly support the Yakan community in Zamboanga that is made up of 40 families, by purchasing their handmade and hand woven products. ❤ Nakakatuwa yung feeling, kasi kapag magpurchase ka, alam mo na you're supporting a community and a craft that is uniquely Filipino. 🇵🇭 I'm wearing a yakan top and face mask by @everydaypnay #RaiseYourFlagZamboanga 🇵🇭 #SupportLocalPH @otop.philippines Captured by @noel_can.do.it Styled by @justine.aliman19 @styledbypatrickhenry Glam @hairbybrentsales @memayfrancisco

Isang post na ibinahagi ni Catriona Gray (@catriona_gray) noong Oct 8, 2020 nang 4:49am PDT

“Such an honor to have the opportunity to meet Zalma Ballati, siya ang Master Weaver of Yakan Village, Zamboanga City 🇵🇭 Bilang isang 'Master Weaver', alam niya ang pitong klaseng disenyo ng Yakan. At gumagawa rin siya ng sarili niyang disenyo. She was taught by her mother, and she in turn is passing down the art of yakan weaving to this generation,” Catriona says in the caption of her latest Instagram post.

Catriona looking at masks made of traditional weaves. | catriona_gray (IG)

“You can directly support the Yakan community in Zamboanga that is made up of 40 families, by purchasing their handmade and hand woven products. Nakakatuwa yung feeling, kasi kapag magpurchase ka, alam mo na you're supporting a community and a craft that is uniquely Filipino.”