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Louis Vuitton owner Bernard Arnault orders perfume production facilities to make hand sanitizers

By Racquel Quieta
Published March 18, 2020 5:26 PM PHT

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From making perfumes to making hand sanitizers, find out what inspired French billionaire and Louis Vuitton owner Bernard Arnault to initiate such a bold Coronavirus response.

French billionaire Bernard Arnault owns LVMH, the umbrella group of 75 luxury brands including Louis Vuitton, Tag Heuer, Bulgari, Christian Dior, Moet & Chandon, Marc Jacobs, Fendi, Celine, Charles & Keith and Tifanny & Co., to name a few.

Not only does the man own a big company; he apparently has a big heart.

On March 15, it was announced that Bernard Arnault has instructed his LVMH Perfumes & Cosmetics business to prepare their production facilities to manufacture substantial quantities of hydroalcoholic gels or hand sanitizers, in response to the Coronavirus pandemic.

Bernard Arnault, chairman and chief executive of LVMH / Image Source: lvmh (IG)
Bernard Arnault, chairman and chief executive of LVMH / Image Source: lvmh (IG)

The perfume factories that LVMH will utilize to produce hand sanitizers are the same factories that usually manufacture Christian Dior, Guerlain, and Givenchy perfumes.

The LVMH-produced hand sanitizers will be delivered free of charge to the French health authorities and the Assistance Publique - Hôpitaux de Paris.

LVMH will start producing hand sanitizers as response to the Coronavirus pandemic / Image Source: thefashionlaw (IG)
LVMH will start producing hand sanitizers as response to the Coronavirus pandemic / Image Source: thefashionlaw (IG)

This move initiated by Bernard Arnault aims to give the French people the chance to protect themselves against the Coronavirus Disease or COVID-19, by providing them the essential products to combat the disease.

Another big company also undertook a similar act of kindness last February, when the COVID-19 infection rate in China increased rapidly.

Foxconn, the electronics giant that manufactures Apple iPhones, also switched some of its production lines to make surgical masks for its employees. Additionally, Foxconn made this move to help address the growing demand for masks worldwide.

Hopefully, more conglomerates and billionaires all over the world will take inspiration from LVMH and Foxconn to step forward and contribute to the much-needed response against the Coronavirus pandemic.

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