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Celebrity Life

Fashion spotlight: Beyonce and Adele's Marine Serre moon-print outfits

By Racquel Quieta
Published August 4, 2020 5:37 PM PHT

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BLACKPINK, Dua Lipa, and Kylie Jenner also wore this new fashion trend. See their outfits HERE:

Along with the release of Queen Bey's new visual album 'Black is King,' Beyonce has also given birth to a new fashion trend: the crescent moon-print in her catsuit!

Beyonce and her dancers wearing Marine Serre catsuits/ Source: marineserre_official (IG)

In one part of 'Black is King,' Beyonce and her dancers donned brown catsuits featuring the now-popular crescent moon print in it.

And, one of the most famous members of the Beyhive, English singer-songwriter Adele, posted a photo of herself kneeling in front of the TV, where the said scene from Beyonce's musical film is being shown, wearing a brown long sleeve top that also had the crescent moon print.

Adele kneeling for Queen Bey/ Source: adele (IG)

This hot new fashion trend is actually from the eponymous label of French fashion designer Marine Serre, who won the 2017 LVMH Prize for Young Fashion Designers.

The fashion label joins the league of brands such as Nike and Gucci, who have iconic logos that are simple yet has great recall.

Although Marine Serre has yet to secure the trademark rights for the crescent moon print worldwide, it's undeniable that there has been a great increase in brand awareness globally.

Marine Serre has found a following within the high fashion sphere since its formal founding in 2018, with many fans (such as @beyonce) and media publications, alike, actively linking garments and accessories adorned with a small crescent moon with the budding young brand. With such rising brand awareness and trademark rights in mind, Marine Serre has been looking to secure #trademark registrations across the globe. As for whether the brand can ever amass rights in the moon mark, it might not be impossible. Serre is hardly the first brand to co-opt existing or ordinary otherwise elements (the specific moon graphic reportedly dates back to 2300 BC) and use it as an indicator of her brand. Nike built a multi-billion dollar brand around a stylized checkmark logo, while Gucci maintains rights in a configuration of green-red-green stripes. Granted, it took decades & tens of millions of dollars (if not hundreds of millions or more) in advertising and marketing for both of those brands to be able to accurately claim that when consumers see those marks, they can readily link them to a single source of goods/services. •• Full article on the site. Link in bio.

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Other celebrities have also rocked Marine Serre outfits such as Kylie Jenner, Dua Lipa, Tracee Ellis Ross, and K-Pop group BLACKPINK.

Kylie Jenner and BLACKPINK wearing Marine Serre / Source: @kyliejenner and @blackpinkofficial (IG)

And, it is actually not Beyonce's first time to wear a Marine Serre crescent moon-print outfit.

Beyonce wearing Marine Serre back in May 2019 / Source: beyonce (IG)

Back in May 2019, Beyonce watched an NBA Playoffs game in Houston, Texas, wearing a black and red Marine Serre moon shadow iconic footed leggings, long sleeve top, and gloves.

The iconic catsuit that Beyonce wore in Black is King / Source: Marine Serre

If you're planning on getting your hands on the brown Marine Serre catsuit that Beyonce wore in the 'Black is King' visual album, it is currently priced at 440 euros or around 25,478 pesos.

Unfortunately, it's already sold out in their website, so you better check again soon, or better yet, try searching for it in other online shopping sites.

For more lifestyle content, head out to GMA's Lifestyle page.

You can also check out some outfits of Hollywood celebrities that were auctioned to fund COVID-19 relief efforts.