Heart Evangelista featured in a billboard in Times Square
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Heart Evangelista is featured in a digital billboard in Times Square, New York City for fashion brand Ia's Threads.
Queen of Creative Collaborations Heart Evangelista has made it to New York's iconic Times Square.
Heart is featured in a digital billboard for sustainable fashion brand Ia's Threads.
Heart shared a few snaps of her Times Square billboard and expressed gratitude for being able to work with a brand that showcases Filipino craftsmanship.
"I still can't believe that my billboard for @iasthreads is displayed in Times Square in New York! I'm so grateful for such an incredible opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans. God is truly good!" she wrote on her Instagram account.
In the billboard, Heart is seen holding the Panda Minaudière, part of Ia's Thread's Cruise Collection.
The bag is named after Heart's dog Panda while the design is inspired by Heart's personality which the brand describes as "sophisticated and fashion-forward."
pandaongpaucoescudero Instagram
The bag's color is a combination of black and blue and is embellished with mother of pearl shell clasp and a removable natural color tassel.
It retails for $195.00.
Ia's Threads is a New York-based sustainable and ethical fashion brand. The brand boasts of eco-friendly bags which are handmade by artisans from the Philippines.
It is the brainchild of award-winning international designer and philanthropist, Ia Faraoni.
Meanwhile, check out how Heart puts a local twist to her fashionable OOTDs in this gallery:
See how she styled her ukay finds here:
