French pop artist Jain goes global with her viral smash 'Makeba'
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The viral TikTok hit 'Makeba' is a song by French singer Jain.
French pop sensation Jain is the latest addition to the international acts who have experienced a resurgence in popularity, thanks to her global hit “Makeba,” which has recently peaked at No. 8 on Spotify's Viral 50 - Philippines a few weeks ago.
Originally released in 2015 as part of her debut album Zanaka via Spookland Records and Sony Music France, the explosive track is spreading across the world like wildfire. Its overwhelming traction in the short video app TikTok even inspired a dance trend with Filipino celebs and influencers Regine Tolentino, Kitty & Kakai, and Fabe Twinz hopping on the viral wave.
With four million creations and six billion views on TikTok over the past three weeks, the track is now rocketing the charts across the board. “Makeba” has just reached #1 on the Global Shazam Chart, and it's charting across 152 markets worldwide. The track has also entered the Top 200 Global Chart and is currently charting in 23 countries on Spotify, as well as in 36 markets on Apple Music. “Makeba” has already gathered 158 million streams worldwide, with a triple-digit streaming growth this week.
With 80 percent of streams for “Makeba” originating outside of France, Jain's home country, her music transcends borders and is captivating audiences across Europe, the UK, Africa, and Latin America, with its infectious colorful energy.
The track's stratospheric journey began as a dance trend, best enjoyed and shared with others, inspired by the positive vibe of the track and the playful artistic universe of the artist - Zanaka meaning childhood in Malagasy, her mother's native country. Combining odes to South African singer and civil rights activist Miriam Makeba with throbbing club-beats and fade-outs, the distinctive “ooohe” vocal hook became a powerful gimmick that spearheaded the trend.
Born in France and primarily raised in the United Arab Emirates and Congo, Jain released her debut album Zanaka in 2015. The album sold over one million copies worldwide, and the singles “Come” and “Makeba” from the LP quickly climbed the charts. The latter earned Jain her first Grammy nomination for “Best Music Video” in 2018.
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