Around GMA

Article Inside Page

Indonesian luxury fashion brand, Voneworld, has partnered with no less than Global Fashion and Style Icon Heart Evangelista for their first anniversary collection.

The Sparkle artist worked with the foreign brand for its exclusive, limited edition bag collection called "The Heart Bag."

"The Heart Bag" draws inspiration from the classic briefcase, traditionally associated with men, but adds a feminine touch with charms, a chain strap, and refined metal hardware. Designed in a mini size, it comes in different colors and is made with high-quality and finest exotic leathers.

On Instagram, Voneworld released its promotional video featuring Heart shot in the historic hotel palace and five-star luxury hotel, Hôtel Le Meurice, located in Paris, France.

With the hashtags - #HeartMadeMeDoIt and #SoldOutQueen - added to its caption, the special collaboration promises to attract sales as Heart has repeatedly proven she's a trendsetter as some fashionable items and makeup pieces she wore appear to have sold out after they were seen on the Kapuso star's gorgeous Instagram posts and reels.

"This bag collection embodies the perfect fusion of Heart's elegance and her love for fashion, exotic items and luxury while also emphasizing our commitment to quality and craftsmanship at an affordable price," a part of the caption read.

View this post on Instagram

A post shared by 𝗩𝗢𝗡𝗘𝗪𝗢𝗥𝗟𝗗 𝘣𝘺 𝗩𝗢𝗡𝗘 (@vone.world)

"The Heart Bag" will be available on Voneworld's website and e-commerce platform Shopee Indonesia beginning November 16.

Meanwhile, Heart currently stars in her own reality series, Heart World, which she co-produced with the Kapuso Network. It airs every Saturday, 9:30 p.m. on GMA and Kapuso Stream.

RELATED GALLERY: Evangelista's designer bags